Research Methodology: Strategies, Designs, and Procedures

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Flashcards covering key concepts from Research Methodology, focusing on strategies, designs, procedures, validity, and threats to research.

Last updated 11:23 AM on 4/20/26
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26 Terms

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Research Strategy

The general approach and goals of a study, determined by the type of question asked.

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Research Design

A general plan for implementing a research strategy, including decisions about studying groups or individuals.

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Research Procedures

Exact, step-by-step descriptions of a study that specify how variables are manipulated and measured.

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Descriptive Research

A strategy that describes individual variables as they exist naturally within a group.

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Correlational Research

A strategy that measures two variables for each individual to describe their relationship, without establishing cause.

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Experimental Research

A strategy that manipulates one variable to produce a cause-and-effect explanation while controlling others.

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Quasi-Experimental Research

A strategy that attempts to show cause-and-effect but contains flaws that prevent a certain conclusion.

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Nonexperimental Research

A strategy that demonstrates a relationship between variables but does not explain why.

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External Validity

The extent to which results can be generalized to other people, settings, times, and measures.

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Internal Validity

The degree to which a study provides a single, unambiguous explanation for the relationship between two variables.

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Between-Subjects Design

A design that uses a separate group for each treatment condition.

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Within-Subjects Design

A design that uses a single group that participates in every treatment condition.

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True Experiments

Experiments that include manipulation of an independent variable and rigorous control to establish causality.

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Quasi-Experimental Designs

Designs that attempt to minimize threats to internal validity without random assignment.

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Pre-Experimental Designs

Designs that make little to no attempt to control threats to internal validity.

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Random Assignment (R)

The process of randomly assigning participants to different groups to eliminate individual differences.

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Measurement (O)

Represents the observation or measurement in research notation.

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Counterbalancing

Changing the order of treatments to distribute order effects evenly across conditions.

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Participant Attrition

The loss of participants from a study over time.

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Compensatory Equalization

When an untreated group demands the same treatment received by another group.

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Compensatory Rivalry

When an untreated group works harder to compete with the treated group.

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Resentful Demoralization

When an untreated group becomes less productive because they resent the treatment group.

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Natural Groups (Differential Research)

Research that compares preexisting groups based on participant variables like age or gender.

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Time Series Design

A design including a series of observations before and after a treatment or event.

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Factorial Design

A design that includes two or more factors (independent variables) to examine their combined effects.

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Mixed Factorial Design

A design that combines different designs, such as one between-subjects factor and one within-subjects factor.