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Business change
The adoption of a new idea of behaviour by a business.
Proactive approach
Occurs when change is planned and is before a business is affected by pressures in their environment. It’s about initiating change rather than reaction to events.
Reactive Approach
Occurs when change is unplanned and is after the business has already been affected. It is waiting for change to occur and then responding to it.
Change
any alteration in the internal or external environments.