QUIZ ADV - Advertising Agency Activities and Structure

These flashcards cover key terms and concepts related to advertising agencies, their structure, and their activities.

Full-service agency

An agency that supports a client through the main elements of an advertising campaign, including media planning and buying, research, creative development, and execution.

Agency on record (AOR)

An agency that purchases media space at industry-exclusive rates and ensures the delivery of the advertising message.

Creative superstars

Individuals within an agency known for their exceptional creativity and signature advertising expertise.

Traffic department

The part of the agency that handles planning and coordination, ensuring that all tasks and deliverables are completed on time.

Marketing automation

The process of using software to automate marketing tasks, improving efficiency and effectiveness in the marketing strategy.

User experience (UX)

The overall experience and satisfaction a user has when interacting with a product or service, particularly in digital contexts.

Experiential marketing

A strategy that engages consumers through branded experiences, allowing them to interact with a brand in a memorable way.

Inbound marketing

A marketing strategy that focuses on attracting customers through content and interactions that are relevant and helpful, rather than interruptive.

Branding

The process of creating a distinct image and identity for a product or service in the consumer's mind, often through design and messaging.

Media planning

The process of strategizing how a client's advertisement will be placed in the media to reach the targeted audience.

Social media

Online platforms that allow users to create and share content or engage in social networking, which brands utilize for marketing.

Search SEO/PPC

enhances organic search visibility, while Pay-Per-Click (PPC) involves paid advertisements that appear in search results.

CRM automation

Technology that automates customer relationship management processes, improving client interaction and marketing strategies.

Marketing strategy

A comprehensive plan formulated to achieve marketing objectives through analysis and tactical execution

Research dept.

Conducted before, during and after a campaign

Account management dept.

Liaise between client and agency

Planning dept.

Integrate creative and media planning