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Population
a group of interest
Sample
subset of a population
Variable
a value that can change among the numbers of a population
Data
the count/measurement/observation of some variable in a population/sample
Used to get information on/make statements about a population
Census
a study in which data are collected from every member of a population
Parameter
a numerical description of a population’s characteristics
Sample Statistics
numerical descriptions of a sample’s characteristics
Statistics
the science of gathering, describing, and analyzing data
Descriptive Statistics
gathers, sorts, summarizes, and displays the data
Inferential Statistics
uses descriptive statistics to estimate population parameters
Quantitative Data
numerical count or measurement
Ex:
amount of red dye needed
the number of colors available
Continuous Data
can take on any value in a given range & are usually measurements
Ex:
temperature
heights
Discrete Data
can only take on particular values & are usually counts
Ex:
# of houses in a neighborhood
# of machines at the gym
Qualitative Data
labels or descriptions of traits (categorical data)
Ex:
shades of paint
rankings of popular colors
nominal levels
labels or names (a.k.a. categories)
Ex:
colors
car models
ordinal levels
Labels can be arranged in a meaningful order, but calculations (like adding or dividing) don’t make sense
Ex:
rankings
interval levels
can also be arranged in a meaningful order, & the differences between data entries are meaningful
Ex:
grouped ages (18-49, 50-70)
ratio levels
can be ordered, differences are meaningful, & the zero point means the absence of something
Ex:
grouped temperatures
The Process of a Statistical Study
Determine the Design of the Study
State the questions to be studied
determine the population and variables
Determine the Sampling Method
Collect the data
Organize the data
Analyze the data to answer the question
Observational Study
observe data that already exist
Cross-sectional Study
data are collected @ a single point in time
Longitudinal Study
data are gathered over a period of time
Meta-Analysis
a study that compiles information from previous studies
Case Study
looks @ multiple variables that affect a single event
Experimental Study
generate data to help identify cause-and-effect relationships
Principles of Experimental Design
Randomize the control and treatment groups
Control outside effects on the response variable
Replicate the experiment a significant # of times to see meaningful patterns
treatment
describes some condition that is applied to a group of subjects in an experiment
subject
a person or thing being studied in an experiment
participant
what the subject is if they’re human
explanatory variable
The variable that causes a change in the response variable (independent variable) (cause)
response variable
the variable that responds to the treatment (dependent variable) (effect)
control group
group of subjects to which no treatment is applied
treatment group
the group of subjects to which treatment is applied
confounding variables
factors other than the treatment that cause an effect (or alteration) in the subjects
the placebo effect
a response to the power of suggestion (or lies), rather than the treatment itself, by the participant
placebo
a substance that appears identical to the actual treatment, but has no beneficial elements
single-blind
subjects don’t know whether they’re in the control or treatment group, but researchers do
double-blind
neither the subjects nor the researchers know which groups (control, treatment, or placebo) the subjects are in
representative sample
has the same relevant characteristics as the population and does not favor one group or another
Random Sample
every member has an equal chance of being selected
Simple Random Sample
every sample (out of the population) has an equal chance of being selected
Stratified Sample
the population is divided into sub-groups (called “strata”) and the same # of subjects are chosen from each strata/sub-group
Cluster Sample
the population is divided in to sub-groups (called “clusters”) that are similar to the whole population, and whole clusters are chosen at random
Systematic Sample
selecting every nth member of the population
Ex:
selecting every 3rd bottle
Convenience Sample
the sample is convenient for the researcher to select