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Entrepreneur
A person who organizes, operates, and assumes the risk of business ventures, advocating and practicing entrepreneurship principles.
Entrepreneurship
The art of managing and operating a self-owned business enterprise, providing valuable goods and services to customers.
Small Business
A business adopting entrepreneurship principles, owned by one person with a limited workforce, including SMEs promoted for economic improvement.
Ordinary Small Business
Managed by an owner not practicing entrepreneurship principles, focusing on profit rather than wealth creation.
Successful Entrepreneur
Requires acquiring knowledge in entrepreneurship, applying principles to handle opportunities, and making correct entrepreneurial decisions.
Horizon of Business Operation
The scope within which a business operates, encompassing local and global perspectives.
Entrepreneur
A business owner with a global mindset, focusing on major economic events locally and globally.
Owner of an Ordinary Small Business
Concentrates on the local environment, with no intention of global expansion.
Sources of Business Funds
Ways to obtain funds, either internally or externally, for business operations.
Common Misconceptions on Entrepreneurship
False beliefs about entrepreneurship, such as its applicability only to manufacturing or small businesses.
Compounded Benefits of Entrepreneurship
The progressive impact of entrepreneurship from individuals to the economy.
Entrepreneurial Character Traits
Distinct attributes of entrepreneurs, including being opportunity-seekers and goal-setters.
Entrepreneurial Skills
Cognitive, technical, and interpersonal abilities crucial for entrepreneurial success.
Core Competencies
The harmonious blend of entrepreneurial concepts, character traits, and skills providing a competitive advantage.
Entrepreneurship Concepts
Understanding the principles and concepts essential for entrepreneurial success.
Core Competencies
Acquiring, developing, and focusing on entrepreneurial skills to establish a competitive advantage.
Physical Environment
Composed of natural elements like climate, physical resources, and wildlife.
Societal Environment
Influenced by social, political, cultural, economic, legal, and technological forces.
Environmental Scanning
Critical evaluation of the business environment for strategic decision-making.
Industry Environment
External layer impacting business operations, including government, suppliers, customers, competitors, employees, and creditors.
SWOT Analysis
Tool for assessing internal strengths, weaknesses, opportunities, and threats of a business.
BCG Analysis Matrix
Tool to classify products/services into Stars, Cash Cows, Question Marks, and Dogs based on market share and growth rate.
Entrepreneurial Competency
considered inherent in the entrepreneur and provides competitive advantage.
Business Core Competency
harmonious coordination of competency in business resources, business structure and business culture.
Sole Proprietorship
A business venture owned by one person only.
Partnership
A business venture that is owned by two or more persons. The owners are called partners.
Geographical Segmentation
The total market is divided according to geographical locations in the Philippines like provincial regions, cities, provinces, municipalities, and barangay units.
Demographic Segmentation
The market is divided based on the demographic variables of the consumers.
Psychological Segmentation
The market is divided in terms of what the customers think and believe.
Behavioral Segmentation
The market is divided based on the following variables:
Perceptions
Knowledge
Reactions
Benefits
Loyalty
Responses
Market Targeting
a stage in market identification process that aims to determine the set of buyers with common needs and characteristics.
Market Positioning
the process of arranging a product to occupy a clear, distinct and desirable place in relation to other competing products in the mindset of target consumers