1/43
A comprehensive set of vocabulary flashcards covering basic business management, organizational theories, motivation, strategic analysis, marketing, and financial accounting based on the provided lecture transcript.} assistant lecture notes.
Name | Mastery | Learn | Test | Matching | Spaced | Call with Kai |
|---|
No analytics yet
Send a link to your students to track their progress
Management Categories
The eight categories of management include Financial, Strategic, Human Resource, Operations, Marketing, MIS/Accounting, Management Information System, and International Management.
BEP (Break-Even Point) Formula
The point where total sales equal total costs, calculated as P×Q=F+(V×Q), where P is price, Q is quantity, F is fixed cost, and V is variable cost.
Contribution Margin
The remainder after subtracting the variable cost from the price per unit, represented as (P−V).
Adam Smith
Author of 'The Wealth of Nations' who identified that productivity increases when the production process is divided into specialized steps (division of labor).
Invisible Hand
The concept that an individual's self-interest naturally leads to the benefit of society as a whole within a system of free competition and trade.
Classical Management Assumption
The fundamental assumption that human beings are rational actors.
Taylorism (Scientific Management)
Developed by Frederick Taylor, this approach uses time and motion studies to find the most efficient way to work and introduces task management with performance-based incentives.
Fayol’s 5 Functions of Management
The core administrative activities identified by Henri Fayol: Planning, Organizing, Commanding, Coordinating, and Controlling.
Bureaucracy
Max Weber's organizational theory based on a hierarchical structure and rational-legal authority through fixed rules and procedures.
Rational-Legal Authority
The most ideal form of authority according to Weber, based on rational laws and established rules, commonly found in modern governments and corporations.
Hawthorne Studies
Research by Elton Mayo demonstrating that psychological factors, such as recognition and belonging, influence productivity more than physical working conditions.
Maslow's Hierarchy of Needs
A five-stage theory of motivation: 1. Physiological, 2. Safety, 3. Social (Love/Belonging), 4. Esteem, and 5. Self-Actualization.
Herzberg’s Two-Factor Theory
Distinguishes between Motivators (intrinsic factors like achievement that cause satisfaction) and Hygiene factors (extrinsic factors like salary that prevent dissatisfaction but do not motivate).
Theory X and Theory Y
Douglas McGregor's theory on management views: Theory X assumes workers avoid responsibility and need control; Theory Y assumes workers are self-motivated and seek responsibility.
Argyris’s Maturity-Immaturity Theory
The concept that healthy individuals develop from a state of passivity and dependence (immaturity) to one of activity and independence (maturity).
Vroom's Expectancy Theory
Motivation is determined by the formula: Motivation=Expectancy×Instrumentality×Valence.
Equity Theory
Stacey Adams' theory stating that motivation depends on the perceived fairness of the ratio between one's own inputs and outcomes compared to others.
Skinner's Reinforcement Theory
An approach to behavior modification using positive reinforcement, negative reinforcement, punishment, and extinction.
SMART Goals
An acronym for setting effective objectives: Specific, Measurable, Achievable, Relevant, and Time-bound.
PDCA Cycle
A continuous improvement process consisting of four stages: Plan, Do, Check, and Act.
PESTEL Analysis
An external environment analysis tool covering Political, Economic, Social, Technological, Environmental, and Legal factors.
5 Forces Model
Michael Porter's industry analysis framework: 1. Bargaining power of buyers, 2. Threat of substitutes, 3. Competition among rivals, 4. Threat of new entrants, 5. Bargaining power of suppliers.
Industry Life Cycle
The stages of an industry's evolution: Introduction, Growth, Maturity, and Decline.
Pareto Rule (80/20 Rule)
The principle that approximately 80% of results come from 20% of causes or customers.
Long Tail Rule
A strategy focusing on the large number of niche products that sell in small quantities, as opposed to only focusing on a few 'hit' products.
Value Chain Analysis
A model describing primary activities (Inbound Logistics, Operations, Outbound Logistics, Marketing/Sales, Service) and support activities (Procurement, R&D, HRM, Infrastructure) that create value.
BCG Matrix
A portfolio planning tool using market growth and market share to categorize products into Stars, Question Marks, Cash Cows, and Dogs.
The 5 Marketing Concepts
The evolution of marketing focus: Production, Product, Selling, Marketing, and Societal Marketing concepts.
Needs vs. Wants vs. Demands
Needs are basic requirements; Wants are specific ways to satisfy needs influenced by culture; Demands are wants backed by purchasing power.
STP Strategy
The core of marketing strategy: Segmentation (dividing the market), Targeting (selecting segments), and Positioning (defining the brand in the consumer's mind).
Marketing 4P Mix
The controllable tactical tools of marketing: Product, Price, Place, and Promotion.
VALS
A psychographic tool developed by SRI International that segments consumers into 8 groups based on Values, Attitudes, and Lifestyles.
Price Skimming
A strategy of setting a high initial price for a new product to maximize revenue from early adopters before gradually lowering it.
Penetration Pricing
A strategy of setting a low initial price to attract a large number of buyers and win market share quickly.
Cognitive Dissonance
The psychological discomfort experienced by a consumer after a purchase due to conflicting thoughts or uncertainty about the decision.
AIETA Model
The process of adopting a new product: Awareness, Interest, Evaluation, Trial, and Adoption.
Adopter Categories
The classification of consumers based on when they adopt innovations: Innovators, Early Adopters, Early Majority, Late Majority, and Laggards.
Accounting Equation
The fundamental balance sheet relationship: Assets=Liabilities+Equity.
Straight-line Depreciation
A method of calculating depreciation by recognizing an equal amount of value loss as an expense every year over the asset's useful life.
EBITDA
Earnings Before Interest, Taxes, Depreciation, and Amortization; used to compare the operational profitability of companies and nations.
Cash Flow Categories
The three types of cash movement: Operating activities, Investing activities, and Financing activities.
Auditor Opinions
The four types of audit reports: Unqualified (Proper), Qualified, Adverse, and Disclaimer of Opinion.
Time Value of Money
The principle that money available now is worth more than the same amount in the future, calculated as FV=PV×(1+r)n.
Net Present Value (NPV)
A method used in capital budgeting to check project feasibility; an investment is recommended if NPV>0.