AICE English

Advertisement

Purpose: Persuade

POV: Usually 1st or 2nd

Features: Call to action, tag line, loaded language, repetition, rhetoric

Review

Purpose: Inform

POV: Usually 1st

Features: Title, credibility, rating and recommendation, figurative language, rhetoric, repetition

Speech

Purpose: Persuade or inform

POV: 1st, maybe 2nd

Features: Call to action, greeting, rhetoric, imagery, repetition, figurative language, asyndeton or polysyndeton, imperative sentences

Email

Purpose: Inform, maybe persuade

POV: 1st, maybe 2nd

Features: To and from email addresses, subject line, salutation, closing

Letter

Purpose: Inform, maybe persuade

POV: 1st, maybe 2nd

Features: Date, name and address of receiver, RE, salutation, closing

Diary / Journal

Purpose: Inform and reflect

POV: 1st

Features: Date, dear diary (diary only), informal, imagery, figurative language

Blog

Purpose: Persuade, maybe inform

POV: Any

Features: Title, author, date, heading and subheadings, may include comments

Leaflet / Brochure

Purpose: Persuade, maybe inform

POV: Any

Features: Name of business, headings and subheadings, contact info, call to action

Article

Purpose: Inform

POV: 3rd

Features: Title, heading and subheadings, author, register depends on where it is published (newspaper or magazine)

Autobiography / Memoir / Biography

Purpose: Inform

POV: 1st for autobiography and memoir, 3rd for biography

Features: Chronological order, biographies show whole life and memoirs show specific moments

Narrative

Purpose: Entertain

POV: Any

Features: Title, plot, dialogue, characters, theme, foreshadowing, conflict, figurative language

Descriptive

Purpose: Entertain

POV: 3rd, maybe 1st

Features: Vivid imagery, figurative language

News Story

Purpose: Inform

POV: 3rd

Features: Name of news, title, author, date, semi-formal to formal, inverted triangle format, answers who? what? where? when? why? how?

Editorial

Purpose: Persuade

POV: 1st

Features: Author’s opinion on a specific issue, argues a point, solution or call to action

Essay

Purpose: Persuade or inform / explain

POV: 3rd

Features: Looks at both sides of an issue, hook and thesis, body paragraphs, conclusion

Travelogue

Purpose: Inform

POV: 1st

Features: Past tense, focuses on all aspects of location, informal, imagery, attention to audience

Investigative Journalism

Purpose: Inform

POV: 3rd

Features: Extensive research, exposes corruption, controversial, symbolism, analogies, allusion

Report

Purpose: Inform

POV: 3rd

Features: Concise, explores an issue or situations with evidence, formal, targets a specific audience, heading and subheadings, recommendations

Podcast

Purpose: Entertain

POV: 1st

Features: Intro advertisement and greeting, outro, call to action