4 the pleasure industries

how is music used as an ecenomic driver? (4 examples)

• Music and advertising

• Music in shopping                                 

• Music and productivity

• Music and mood stabilisation

(2004) Dogaru et al. study about music and consumer behaviour. What does this show about music?

(2004) Dogaru et al. found that both happy and sad music in advertising positively influenced consumer behaviour

Happy music leads to higher intention

Sad music leading to higher recall of the brand

Shows how music is versatile and flexible

Timothy Taylor “without capitalism…

"without capitalism, after all, most of what we think about music wouldn't be possible…" (Timothy Taylor (2015) music and capitalism)

example that these mood-themed musics are not only a thing that arose from modern times

Edison's invention of the phonograph, he also wrote a pamphlet suggesting music for specific moods and situations - disguised as scientific

what are Adorno and Horkheimer concerned with?

the degredation of art

what does Adorno believe music should do?

challenge us intellectually (check this for real exam)

(Adorno, (1941) “On Popular Music”)

Adorno critiques of popular music

• standardised (32-bars, range of octave and one note etc.)

• child-like (repetition, limited pitch material etc.)

Pelly

Pelly, (2025) Mood Machine

• playlists

• ghost writers (firefly enterainment - swedish)

• spotify royalties etc.

• ‘streambait’ - chorus at beginning etc.

• fast turn out of songs

• soulless background or mood music (forgettable)