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Theodor Adorno
vooroordelen en ideologische attitudes
Gordon Allport
stereotypering, vooroordelen en intergroepcontact
Soloman Asch
conformiteit en persoonsperceptie
Leon Festinger
sociale vergelijkingstheorie, sociale cognitieve dissonantietheorie
Fritz Heider
attributietheorie, balanstheorie
Cars Hovland
attitudes en (overtuigende of persuasieve) communicatie
Harold Kelley
attributietheorie