Retailing In Electronic Commerce: Products and Services

Vocabulary terms and definitions regarding electronic retailing, business models, and digital distribution strategies.

electronic retailing (e-tailing)

Retailing conducted online, over the Internet

e-tailers

Retailers who sell over the Internet

digitized format

A product format that sells well online, including software, music, e-books, or videos

multichannel business model

A business model where a company sells in multiple marketing channels simultaneously (e.g., both physical and online stores)

direct marketing

Broadly, marketing that takes place without intermediaries between manufacturers and buyers; in the context of this book, marketing done online between any seller and buyer

virtual (pure-play) e-tailers

Firms that sell directly to consumers over the Internet without maintaining a physical sales channel

click-and-mortar retailers

Retailers that offer a transactional website from which to conduct business

brick-and-mortar retailers

Retailers who do business in the non-Internet, physical world in traditional brick-and-mortar stores

event shopping

A B2C model in which sales are done to meet the needs of special events (e.g., a wedding, Black Friday)

private shopping club

A members-only shopping club, where members can buy goods at large discounts

location-based e-commerce (l-commerce)

Delivery of e-commerce transactions to individuals in a specific location, at a specific time

Enterprise Resources Planning (ERP)

Referred to as "The Backbone" of internal operations to facilitate integration and increase productivity