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Positive relationship
Both variables are increasing or decreasing
Negative relationship
One variable is increasing while the other is decreasing
No relationship
No pattern can be observed between both variables.
Answer structure OSO:
Overall, Significance, oddity
Primary data
Data collected by you. Collected first-hand, gathered during fieldwork
Examples of primary data
Photos taken by students, sketches, drawn on site, survey answers collected by students
Secondary data
Data collected by others, found in existing sources
Examples of secondary data
Textbooks, news articles, maps or websites
Primary data collection methods
Close-ended questionnaire surveys with pre-defined responses, mental maps
Frequency scale
Question starts with “How often”, range of responses based on number of occurences
Ranking scale
Used to get participants to compare
Sampling methods
Simple random sampling, convenience sampling
Simple random sampling
Each person/grid square given a number, random number generator used to select the samples.
Pros of simple random sampling
Reduces bias - researcher doesn’t choose samples. Higher chance of being representative
Cons of simple random sampling
Sample selected may still not be diverse enough by chance. Some groups may be over represented while others are under represented
Convenience sampling
Samples chosen because they are easy to access, based on convenience
Pros of convenience sampling
Quick and easy way to collect data, useful when time or resources are limited
Cons of convenience sampling
Sample may be biased as researcher chooses them. Data collected may not be representative of whole population - difficult to generalise findings.