Sampling Methods in Research: Random, Stratified, Systematic, and Opportunistic Techniques

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Last updated 12:33 AM on 4/9/26
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17 Terms

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Judgmental Sampling

Sampling based on the researcher's judgment rather than random selection.

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Random Sampling

Process that gives each sample unit in the population the same probability of being selected.

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Random Sampling Assumption

Assumes that variability of a sampled medium is insignificant and/or homogenous (e.g., aquarium, lagoon, lake).

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Random Sampling Limitation

Not good for heterogeneous populations/phenomena.

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Statistical Basis of Random Sampling

A random number table can be used.

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Random Sampling Analysis

Simple downstream statistical analysis.

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Efficiency of Random Sampling

Often efficient and lower cost than other methods.

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Random Sampling Use Case

Good for new/unknown sites where little information is known.

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Stratified Random Sampling

Divides the sampling population into several non-overlapping zone/strata (mutually exclusive).

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Stratified Random Sampling Method

Simple random sampling within the zones/strata.

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Stratified Random Sampling Requirement

Requires some prior knowledge of the system.

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Stratified Random Sampling Flexibility

Able to vary the sample size according to project need.

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Systematic Sampling

Selection according to a specified pattern in time and space (e.g., equal distance intervals along a line/grid).

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Systematic Sampling Process

Often the first sample is random and others follow the pre-determined intervals.

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Systematic Sampling Benefits

Can make extrapolation from the same period to future periods easier.

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Opportunistic & Haphazard Sampling

Include 'ships of opportunity' and crowd-sourced data like iNaturalist.

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Opportunistic Sampling Nature

May appear to be 'random' but is not statistically random.