MKTG 4310 pt 2 from vid

What are the 4 P's of marketing?

Product, Place, Price, Promotion.

What does 'Product' refer to in the 4 P's of marketing?

Getting the right product to the right audience.

What is meant by 'Place' in the 4 P's of marketing?

Where we buy the product.

How does price affect perception in marketing?

A high price can indicate luxury, while a low price can suggest a commodity.

What is the difference between above the line and below the line targeting?

Above the line involves traditional methods like billboards and TV, while below the line focuses on more targeted digital channels.

What does Porter's 5 forces theory analyze?

Strengths, Weaknesses, Opportunities, and Threats affecting an organization.

What is the Halo Effect in advertising?

When advertising causes consumers to search for a product after seeing it in ads.

Who are considered Digital Natives?

People born after 1985 who adapt to technology more naturally.

What is the difference between 'First to market' and 'Best to market'?

First to market refers to being the first to introduce a product (like Myspace), while best to market refers to the best implementation of the idea (like Facebook and Instagram).

What does upskilling an organization involve?

Training existing employees or hiring new employees to fill skill gaps.

What is Agile Development?

An iterative approach to development that involves collecting feedback and making changes as needed.

What is a Minimum Viable Product (MVP)?

The smallest version of a product that can still be released to gather user feedback.

What is a Proof of Concept?

Demonstrating that a model or idea works and is viable for scaling.

What does S.M.A.R.T. stand for in goal setting?

Specific, Measurable, Attainable, Realistic, Timely.

What is Technical SEO?

Optimizing HTML elements like title and meta tags to improve search readability.

What is an HTML Title?

The main title displayed at the top of a webpage in the browser tab.

What is a Meta Description?

A summary that appears in search engine results to describe the content of a webpage.

What is Google Ad quality score?

A score assessing how well ads align with targeted keywords.

What is programmatic advertising?

Using data and automated systems to target ads to specific individuals rather than venues.

What are view-through conversions?

When a consumer sees an ad and later finds the product online before purchasing.

What is Return on Advertising Spend (ROAS)?

A measure of revenue earned for every dollar spent on advertising.

What is Click-through rate (CTR)?

The percentage of people who click an ad compared to those who see it.

What is Engagement rate?

A metric indicating how users interact with content, measuring actions such as shares or likes.

What is customer segmentation?

The process of identifying and refining target customer groups.

What are Personas in marketing?

Detailed representations of specific segments within your target audience.

What is an H1 Tag?

The main title at the beginning of your content.

What do H2-H8 tags represent?

Subheadings used within a document, indicating the hierarchy of content.

What is Keyword Density?

The ratio of a keyword's usage compared to the total number of words on a webpage.

What factors are included in a Link Profile for SEO?

Quality, quantity, variety of links, how links are formatted, and their recency.

What are TLD Types?

Top-Level Domains like .com, .org, and .net, which can affect website ranking.

What are the steps in Keyword Research?

Create segments, mine data, use secondary resources, and sense check.

What is an Alt tag/Alt image tag?

Text that describes an image for accessibility purposes, aiding those who cannot see it.

What is an Anchor Text?

the text that is visible when clicking on a link. 

What is a Long tail Keyword?

longer, more specific search terms that are used in digital marketing. 

What is a Title Tag?

a brief description of the page content and is contained within HTML. It is visible in search results and used by search engines to interpret site pages.