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induction
a pattern of reasoning in which one seeks to draw general claims from specific bits of evidence
deduction
the process of reasoning from one or more statements (premises) to reach a logically certain conclusion
heuristics
mental shortcuts
attribute substitution
occurs when individuals must make judgements that are complex but instead substitute a simpler solution or heuristic
processing fluency
the ease with which something is processed or comes to mind
availability heuristic
estimating the likelihood of events based on their availability in memory
representativeness heuristic
estimating the likelihood of events in terms of how well they seem to represent, or match, particular prototypes
gambler's fallacy
the belief that the odds of a chance event increase if the event hasn't occurred recently
anchoring bias
a tendency to fixate on initial information, from which one then fails to adequately adjust for subsequent information
covariation
the amount of change in one variable that is consistently related to the change in another variable
base-rate information
information about the likelihood of an event
diagnostic information
information indicating whether an individual case belongs to a category
confirmation bias
a tendency to search for information that supports our preconceptions and to ignore or distort contradictory evidence
biased attention
the idea that we notice examples that fit the pattern more readily
biased memory
the idea that we will recall examples that fit the pattern more readily
confirming evidence
information that backs up something a person already believes
disconfirming evidence
information that counts against a belief
selective memory
the process of retaining and recalling certain bits of information from past interactions, while forgetting the rest
belief perseverance
tendency to stick to our initial beliefs even when evidence contradicts them
System 1 thinking
the set of automatic biases, heuristics, and intuitions by which we make most of our daily decisions
System 2 thinking
reflective thinking that is slow, deliberate, and conscious
belief-bias effect
a situation that occurs when a person's prior knowledge, attitudes, or values distort the reasoning process by influencing the person to accept invalid arguments
permission schema
a pragmatic reasoning schema that states that if a person satisfies condition A, then they get to carry out action B
utility theory
a theory that allows decision makers to incorporate their risk preference and other factors into the decision-making process
utility maximization
an assumption that people try to achieve the highest level of utility given their budget constraint
framing effect
the tendency for people's choices to be affected by how a choice is presented, such as whether it is worded in terms of potential losses or gains
prospect theory
the theory that people choose to take on risk when evaluating potential losses and avoid risks when evaluating potential gains
reason-based choice
the idea that people make a decision only when they detect what they believe to be a persuasive reason for making that choice
somatic markers
bodily reactions that arise from the emotional evaluation of an action's consequences
orbitofrontal cortex
area of the frontal lobe involved in learning and decision-making
affective heuristic
the tendency for people to overestimate how events will make them feel in the future
problem solving
a process in which one begins by deciding on a goal and seeks steps that will lead to that goal
initial state
knowledge and resources available at the beginning of the problem
goal state
the condition that occurs when a problem has been solved
operators
available tools or actions that can help you move from the initial state to the goal state
path constraints
limits that rule out some operations
problem space
the set of all states that can be reached in solving a problem, as one moves, by means of operators, from the initial state toward the goal state
difference reduction
a problem-solving method that involves reducing the difference between the present situation and the desired one
means-end analysis
a problem-solving method that involves the problem solver asking at each step how the current state can be made more similar to the goal state, using available operators
hill-climbing strategy
the heuristic to choose an option that moves you in the direction of the goal
subproblems
the smaller problems that a person creates by subdividing a target problem, in order to facilitate problem solving
perceptual reference frame
the way a problem is posed locks one's way of thinking of what has been seen and hard to break out of
analogies
a strategy where a new problem is reduced to a previously known problem, and prior knowledge of how to determine the solution can be applied
chunking
organizing items into familiar, manageable units; often occurs automatically
well-defined problem
a problem with clear specifications of the start state, goal state, and the processes for reaching the goal state
ill-defined problem
a problem lacking clear specification of either the start state, goal state, or the processes for reaching the goal state
functional fixedness
the tendency to think of things only in terms of their usual functions
belief bias
tendency to accept a conclusion because it aligns with our prior beliefs/knowledge about the world
set effect
bias toward the use of certain problem-solving approaches because of past experience
preparation
gather information and put effort into working on the problem, often with little progress
incubation
set the problem aside, but continue to work on the problem unconsciously
illumination
(aka insight) key insights or new ideas emerge
verification
confirm that the new idea really does lead to a solution/work out details
incubation effect
the phenomenon that sometimes solutions to a particular problem come easier after a period of time in which one has ignored trying to solve the problem
paranormal phenomena
phenomena such as extra-sensory perception which lie outside the range of ordinary experience and defy current scientific explanation
Forer/Barnum effect
general statements that apply to everyone seem to apply to you
cold reading
a method using technique such as social cues, Barnum statements, and probability to make people believe you have psychic powers
Occam's Razor (Law of Parsimony)
when two competing theories exist to explain the same phenomenon, the simpler of the two theories is generally preferred
persistence of vision
refers to the way our eyes retain images for a split second longer than they actually appear, making a series of quick flashes appear as one continuous picture
retention-of-vision vanish
illusion of motion created when the brain interprets multiple still images as one moving frame
illusion of memory
occurs when what we remember is different from what we think we remember
survivorship bias
concentrating on the people or things that "survived" some process and inadvertently overlooking those that didn't because of their lack of visibility
culture evidence
not looking at something because of desire/faith for it to work or because you're being paid to
pseudoscience
a collection of beliefs or practices mistakenly regarded as being based on scientific method.
demand characteristics
cues in an experiment that tell the participant what behavior is expected
hindsight bias
the tendency to believe, after learning an outcome, that one would have foreseen it
homeopathy
treatment of disease with minute doses of a remedy that, if given in massive doses to healthy persons, would produce effects like those of the disease
Baloney Detection Kit
a way to identify valid science
logical fallacy
an error in reasoning that renders an argument invalid