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Algorithm
A system or set of rules used by platforms to decide what content users see
Echo chamber
An environment where people mainly encounter opinions similar to their own
Misinformation
False or inaccurate information shared without the intention to deceive
Disinformation
False information deliberately created to mislead people
Deepfake
AI-generated video, audio or images that appear real but are fake
Content moderation
The process of monitoring and removing inappropriate or harmful online content
Data privacy
The protection of personal information collected online
Political polarisation
A situation in which political opinions become more extreme and divided
Censorship
The control or suppression of information, opinions or media content
Digital surveillance
The monitoring of online activity, communication or personal data
Platform governance
The rules, policies and systems used to manage digital platforms
Recommendation system
A digital system that suggests content based on user behaviour and interests
User engagement
The level of interaction users have with online content
Freedom of speech
The right to express opinions without government restriction
Hate speech
Offensive or abusive language targeting specific groups of people
Filter bubble
A situation where algorithms repeatedly show users similar content and viewpoints
Viral content
Online content that spreads very quickly among users
Media literacy
The ability to critically analyse and evaluate media content
Political bias
A tendency to favour one political opinion or group over another
Online activism
The use of digital platforms to support political or social causes
Artificial intelligence (AI)
Computer systems that can perform tasks requiring human-like intelligence
Political advertising
Paid media content designed to influence political opinions or behaviour
Targeted advertising
Advertising directed at specific groups based on personal data and behaviour
Public opinion
The attitudes and beliefs shared by a large group of people
Digital ethics
Moral principles related to technology, media and online behaviour
Propaganda
Information designed to influence opinions in a biased or misleading way
Fact-checking
The process of verifying whether information is true or accurate
Cybersecurity
The protection of digital systems and data from attacks or unauthorised access
Transparency
Openness about how systems, decisions or organisations operate
Regulation
Official rules or laws designed to control activities or behaviour