social influence
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10 Terms
social influence
degree of pressure on an individual to change their thoughts, feelings or behaviours
3 modes of norm transmission
deliberate instruction, nonverbal behaviours and inferring from others
social facilitation/inhibition (citation)
zajonc (1965)
social facilitation/inhibition (explanation)
if a task is easy/familiar there is better performance (facilitiation)
sherif (1935)
conformity + social norms
conformity + social norms (explanation)
participants answers become more similar gradually when in a group
normative
a need for acceptance and belonging
informational
a need to be right, going along with others because you think they know more than you
implicit pressure
undirect, unspoken
explicit pressure
clear, direct