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Measuring business size
Market share
Total revenue
Size of workforce
Capital employed
Profit
Size is what
Relative
Benefits of being large
Brand recognition
Large market share
Greater choices for customer to increase customer loyalty
Economies of scale
Spread risk by diversifying into new markets
Benefits of being small
Cost control
minimize financial risk
Grants and subsidies
Local monopoly power
Personalized services
Flexible and quick to adapt changes
Avoid being taken over
Economies of scale
When average cost of production begins to fall as the firm operates on a larger scale due to an improvement in productive efficiency
Minimum efficient scale
Optimal level of output where average cost are lowest
Internal economies of scale
Reduction in average costs of production due to a conviction of factors that occur within an organization
External economies of scale
Reduction in average cost of production due to a combination of factors that occur outside an organization
Internal economies of scale types
Financial marketing managerial, technical purchasing risk bearing specialization
Financial economies
Banks and other lenders charge lower interest to larger businesses because they represent low risk
Marketing economies
Larger businesses can spread their cost of marketing by promoting and advertising a greater range of friends and products
Managerial economies
Larger businesses can afford to hire specialist functional managers, does improving the organizations, efficiency, and productivity
Technical economies
Cost saving by greater use of large scale, mechanical processes, and specialist machinery
Purchasing economies
Larger firms can gain huge cost savings by buying vast quantities of stocks
Risk bearing economies
Large businesses can bear greater risk than smaller use to a greater product portfolio
Specialization economies
Larger firms can afford to hire and train specialist Workers helping to boost output, productivity, and efficiency.
External economies of scale factors
Technological progress
Improved transportation network
Abundance of skilled labor
Regional specialization
Diseconomies of scale definition
When average cost begin to rise as a firm continues to increase in size
Internal diseconomies of scale
Increased bureaucracy, lack control and coordination, poor working relationship, too much specialization and division of labor
External diseconomies of scale
Increasing market rents traffic, congestion competitors may offer high wages and financial rewards to attract new staff
Synergy
a benefit of growth, which occurs when the whole is greater than the sum of the individual parts when two or more business operations are combined.
Synergy creates greater output and improved efficiency.