Paper 1: Role of the media

Media case studies

-2012 Barack Obama used social media to target different groups- parties learnt from example

-2015- Conservatives spent 100,000 a month on facebook advertising

-New labour was particularly strong at controlling the news with Blair’s press secretary Alistair Campbell being known as the “spin doctor”

Leadership debates

-2010 election- 9 million people watched leadership debates

-Less than 4 million watched the debate in the 2017 election

-2024, 4.8 million watched Starmer and Sunak

Opinion Polls

-1992 failed to predict Major’s win

-2015- Thought after the SNP, Labour would have second largest share of votes in scot parl elections but got similar to con

-Recent voting intentions for Yougov place 24% to Reform, for 18-24 year old its green

Tell me why!

Ain’t nothing but a heartbreak