Organizational Behavior and Marketing Strategies

These flashcards cover key concepts from the lectures on Organizational Behavior and Marketing Strategies, providing definitions and explanations vital for exam preparation.

What is the definition of Organizational Behavior (OB)?

Organizational behavior (OB) investigates the impact that individuals, groups, and structure have on behavior within organizations to improve effectiveness.

What are the primary dimensions that influence a company's structure?

The primary dimensions include size, technology, environment, and strategy.

What does the acronym VRIO stand for in resource and capability analysis?

Value, Rarity, Inimitability, Organizational support.

What are the four types of products categorized in sustainable marketing?

Deficient products, Pleasing products, Salutary products, Desirable products.

What is a simple structure in organizational design?

A simple structure is one where the manager and the owner are the same person, often found in small organizations.

What are the strengths and weaknesses of bureaucratic organizational structures?

Strengths include the ability to perform standardized activities efficiently. Weaknesses include subunit conflicts and obsessive behavior.

What is a transnational strategy in international marketing?

A transnational strategy combines localization (high responsiveness) with global standardization (lowest cost position attainable).

What does the TOWS matrix help organizations analyze?

The TOWS matrix helps analyze the combination of strengths, weaknesses, opportunities, and threats to formulate strategic actions.

What is the purpose of performance evaluation in HR management?

To assess and provide feedback on employee task outcomes, behaviors, and traits.

How do consumer actions impact sustainable marketing?

Consumer actions can promote sustainable marketing by influencing business practices and encouraging responsible marketing efforts.

What do market entry barriers include?

Administrative, geographical, and economic barriers that can hinder entry into international markets.

What are the characteristics of strong organizational cultures?

Strong organizational cultures often exhibit innovation, outcome orientation, people orientation, and stability.

What is meant by the ‘green gap’ in sustainable products?

The 'green gap' refers to the disparity between consumers' intentions to act sustainably and their actual purchasing behaviors.

What factors can influence the selection of a mode of entry in international markets?

Risk and reward, market size, resource commitment, and the degree of operational involvement.

What are the four categories of managerial roles according to Mintzberg?

Interpersonal, Informational, Decisional, and Management roles.

What is the significance of organizational culture in workplace effectiveness?

Organizational culture influences job satisfaction, employee turnover, and social responsibility awareness.