Voting behaviour

Daily Mirror readership

Read more by C2DE voters with 68% of its readers supporting Labour

partisan dealignment stats

1964 - 44% with very strong party identifiers

2005 - 10% with very strong party identifiers

class and partisan dealignment means there are more swing voters who can be…

influenced by the media

Evidence of newspapers of switching allegiance to pick the winning party

in 2015, the Sun backed the Conservatives in England but the SNP in Scotland

Examples of constant media attacks which might have had a significant impact

1992, the Sun ran a relentless campaign against Labour and Neil Kinnock, and John Major won a surprise victory, ‘ its the sun wot won it’
1997, in favour of blair, ‘its the sun that swung it’

In 2017, Labour won the social media battle, with positive hopeful messages like ________, helping corbyn to a ______

#forthemany, surprise 262 seats, depriving May of her majority

How many turned into the 2010 leadership debates?

9.6 million

How many cite television as the strongest influence in helping them form an opinion?

60%

opinion polls '______ effect’ explain

boomerang, as opinion polls shown labour win, it caused voters who did not want a labour victory to turn out

how did conservatives use 2015 opinion polls

predicted a close race between lab and cons, allowed the cons to warn against the possibility of an unstable labour-SNP coalition, encouraged people to vote cons