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Public Communication
A process of speaking to a group in a structured and deliberate way
Characteristics of Public Communication
Audience-Centered
Invokes Critical Thinking
Requires Ethics
Empowering Activity
Types of Speech according to purpose
Informative Speech
Argumentative Speech
Persuasive Speech
Entertaining Speech
Inspirational Speech
Informative Speech
Gives information to the audience
Argumentative Speech
Uses appeals to convince the audience
Persuasive Speech
Changes people’s minds and behavior
Entertaining Speech
Amuses and delights people
Inspirational Speech
Inspires people and promotes positive values
Types of Speech according to preparation and delivery
Impromptu Speech
Extemporaneous Speech
Memorized Speech
Manuscript Speech
Impromptu Speech
Delivered without preparation
“On the spot” speaking
Extemporaneous Speech
Prepared using notes or outline
Common in informative and persuasive speeches
Memorized Speech
Speech is recited from memory
Manuscript Speech
Entire speech is written and read word-for-word
Interview
Process of obtaining new materials and verifying information from experts or authorities through conversation.
A formal consultation to evaluate qualifications of a person.
A meeting where information is obtained from someone.
Types of Interview
One-on-one Interview
Panel Interview
Group Interview
Meal Interview
Working Interview
Phone or Video Interview
One-on-one Interview
One interviewer and one applicant.
Panel Interview
More than one interviewer at the same time.
Group Interview
Several candidates interviewed together.
Meal Interview
Interview while eating (usually lunch).
Working Interview
Applicant performs tasks while being observed.
Phone or Video Interview
Used as a screening tool before face-to-face interviews.
Usually around 30 minutes.
General Interview Stages
Introduction
Broad Questions and Answers
Position-Related Questions
Conclusion
Types of Interview Questions
Traditional Questions
Credential Verification Questions
Experience Verification Questions
Case Questions
Behavioral/Situational Questions
Role-Play Questions
Industry-Specific Questions
Brainteasers
Traditional Questions
Example:
“Tell me about yourself.”
Credential Verification Questions
Example:
“How long were you at your school?”
Experience Verification Questions
Example:
“What did you learn in your class?”
Case Questions
Example:
Questions involving problem-solving or analysis.
Behavioral/Situational Questions
Example:
“Tell me about a time you handled conflict.”
Role-Play Questions
Applicant acts out situations.
Industry-Specific Questions
Questions related to the field/company.
Brainteasers
Example:
“How many ping pong balls fit in a Volkswagen?”