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compare and contrast one-way vs. factorial ANOVA:
one-way ANOVA (one factor), simple hypothesis, unqualified, general conclusions
factorial ANOVA (2+ factors), complex hypotheses, fuller more complete pictures of behaviours, DV is influenced by the combined effects of the factors - interaction effects (effect of A depends on B)
factorial design:
research designs examining how two or more factors influence a dependent variable
experimental (IV x IV), quasi-experimental (SV x SV), or IV x SV
each factor is crossed with each other factor : # of conditions is the product of # of levels of each factor (ex: time, s vs. l; feedback, +, - or neutral - 2×3=6 conditions/samples
experimental factorial design:
research design examining how two (or more) manipulated factors (IVxIV) influence a DV
quasi-experimental factorial design:
research design examining how two or more factors with naturally occurring groups influence a dependent variable (SVxSV)
a two factor study with two levels of factor A and three levels of factor B uses a separate sample of n=5, in each condition how many participants are needed for the entire study?
2 factors x 3 factors = 6 groups of n would be 6(5)=30 (participants needed)
2×2 matrix:
cell mean - the average DV score for all participants assigned to a particular condition
4 conditions means there’ll be 4 cell means (averages)
sources of variability in factorial ANOVA:
total variance is partitioned into between treatments variance and within treatments variance; after which between treatments variance can be partitioned into factor A variance + factor B variance + factor C variance, etc
3 separate hypotheses in factorial ANOVA:
main effect of factor A, H0: uA1 = uA2; H1: uA1 doesnt equal uA2
main effect of factor B, H0: uB1 = uB2; H1: uB1 doesnt equal uB2
interaction between AxB, H0: there is no interaction effect between factors A & B on the DV; H1: there is an interaction effect between factor A & B on the DV
main effects: (4)
overall effect of one IV (factor) on the DV as if only that IV was studied
compares marginal means: in 2×2 matrix add column/row together and use end means/averages to one another
main effect of factor A, comparison, MSa, F test for MSa
main effect of factor B, comparison, MSb, F for MSb

interaction effect: (4)
the combined effect of one level of factor A and one level of factor B
the treatment effects not explained by the main effects
does the effect of factor A on DV depend on levels of factor B? is there a difference in the differences between cell means?
get difference in cell means for each level of one factor, then compare the differences, then F test for MSaxb

visualizing interactions:
line graphs or bar graphs
line graphs: lines converge, diverge or cross (are not parallel) = interaction effect

in a 2×2 between subjects factorial design there are 8 possible patterns of results:
no interaction effect:
main effect of A
main effect of B
main effect of A and main effect of B
no main effects
interaction effect:
main effect of A, interaction
main effect of B, interaction
main effect or A and B, interaction
no main effects, interaction alone
partition sources of variability:
1st stage; identical to independent samples ANOVA, compute SStotal, SSbetween, SSwithin
2nd stage; partition SSbetween into 3 separate components, main effect of A (SSa), main effect of B (SSb), interaction (SSaxb)
SSaxb formula:
sum of squares for interaction = SSbetween - SSa - SSb
SStotal formula:
SStotal = SSbetween treatments + SSwithin treatments
dftotal formula:
dftotal = dfbetween treatments + dfwithin treatments
dfbetween treatments:
= # of cells -1
dfA:
dfA = levels in factor a - 1
dfB:
dfB = levels in factor b - 1
dfaxb:
dfaxb = (a-1)(b-1)
OR
dfbetween - dfA - dfB
dfwithin:
dfwithin = dftotal - dfA - dfB - dfaxb
OR
dfwithin = ab(n-1) = N * ab
dftotal:
dftotal = N-1
MSA:
MSA= SSa/dfa
FA:
FA = MSA/MSwithin
MSB:
MSB = SSB/dfB
FB:
FB = MSB/MSwithin
MSaxb:
MSAXB = SSaxb/dfaxb
Faxb:
Faxb = MSaxb/MSwithin
hypothesis testing for two factor ANOVA: (4)
step 1: separate hypotheses for main effects and interaction
step 2: critical region(s)
step 3: separate F-ratios
step 4: make a decision, no main effect of _, significant main effects of _, significant or not interaction effect
effect size for two factor ANOVA: (3)
uses partial n²
percentage of variance explained by one effect
variance explained by other effects are removed from denominator
effect size partial n² for factor A:
n² = SSa / SStotal - SSb - SSaxb
= SSa / SSa + SSwithin treatments
effect size partial n² for factor B:
n² = SSb / SStotal - SSa - SSaxb
= SSb / SSb + SSwithin treatments
effect size partial n² for interaction:
n² = SSaxb / SStotal - SSa - SSb
n² = SSaxb / SSaxb + SSwithin treatments
interpreting factorial ANOVA results: (4)
focus on interpreting the interaction
visualize interactions
conduct simple effects analysis
sometimes main effects may not be significant at all
additional important facts:
adding individual difference variables (ex: gender, age) as a second factor helps to reduce random variance in individual differences (IV x PV design)
same assumptions as one way between subjects ANOVA
probing two way interactions: (3)
testing simple main effects (type of browsing); the effect of one factor at one level of the other factor
there is a significant simple main effect of type of browsing on self esteem for strong relationships, F(1, 16)=12.5, p=.003, but not for weak relationships F(1, 16)=0.5, p=.49
this analysis focuses on the simple main effects of type of browsing and strength of relationship is the moderator