Data Collection Methods

These flashcards cover key concepts related to data types and collection methods, emphasizing the differences between qualitative and quantitative data, as well as primary and secondary data.

Qualitative Data

Covers descriptions such as color, size, quality, and appearance.

Quantitative Data

Deals with numbers, such as statistics, poll numbers, percentages, etc.

Primary Data

First-hand data collected directly by the researcher; it consumes more time and resources.

Secondary Data

Second-hand data collected by other parties that is cheaper to obtain but may raise concerns regarding accuracy and authenticity.

Methods to Collect Data

Includes primary methods like interviews, questionnaires, and focus groups, as well as secondary methods such as reports, statistics, and government records.

Data Collection Questions

Essential questions include: What is the goal of the research? Who will answer the research? What type of data are we gathering? How will data be collected, stored, and processed?