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Biological perspective
Behavior is the result of the physical brain, neurotransmitters, hormones, and individual differences in genes.
Behavioral perspective
Individuals learn behaviors through punishment, reinforcement, and observation.
Cognitive perspective
Behaviors stem from thoughts and memories (prior experiences).
Evolutionary perspective
Behaviors and mental processes exist in humans today because they were naturally selected for providing early humans with reproductive or survival advantage.
Humanistic perspective
In order to reach the full potential of behavior, individuals need the support and acceptance of others (unconditional positive regard).
Psychodynamic perspective
Behaviors are linked to unresolved, unconscious childhood conflicts from the past buried deep in the unconscious.
Socio-cultural perspective
Behaviors and mental processes are the result of the influence of culture, society, nationality, gender, religion, etc. Behavior is influenced by the norms of the various groups within society.
Confirmation bias
The tendency to search for, interpret, favor, and recall information in a way that confirms one’s beliefs and ignores contradictory information.
Hindsight bias
The “I-knew-it-all-along” phenomenon; the tendency for people to believe, after learning the outcome, that they would have foreseen or predicted it.
Overconfidence
A bias where individuals are more confident than they are correct.
Experiment
A research method used to determine cause-and-effect relationships by manipulating one or more variables.
Independent variable
The factor in an experiment that is manipulated (cause).
Dependent variable
The factor being measured and observed (effect).
Random assignment
Participants have an equal chance of being placed in the experimental or control group.
Case study
A descriptive study; in-depth, detailed investigation of a single individual, small group, or rare phenomenon, with no manipulation.
Correlation
Helps predict how two variables relate to each other.
Meta-analysis
Combines and analyzes data from multiple independent studies on a specific topic to calculate an overall effect size and identify trends.
Naturalistic observation
Descriptive study; behavior is observed in its natural setting without any manipulation.
Hypothesis
An educated guess as a basis for research.
Falsifiability
The principle that a hypothesis must be able to be proven false in order to be considered scientifically valid.
Operational definition
How to measure a variable or define a term in a study.
Replication
The process of repeating a study to determine if findings are consistent.
Confounding variable
An outside factor that influences the relationship between the independent and dependent variables.
Mean
The average.
Median
The middle number.
Mode
The most frequently occurring number.
Range
The difference between the highest and lowest scores in a dataset.
Normal curve
The mean, median, and mode are the same number.
Positive skew
Mode < median < mean; higher data values pull the tail to the right.
Negative skew
Mean < median < mode; lower data values pull the tail to the left.
Bimodal distribution
Two different values appear most frequently (modes) in the data set.
Standard deviation
Measures how much individual scores vary around the mean.
Percentile rank
Indicates the percentage of scores in a distribution that fall at or below a particular score.
Regression toward the mean
The statistical tendency for extreme initial scores (very high or low) to move closer to the average (mean) upon subsequent measurements.
Sample
A smaller group of individuals selected from a larger population.
Population
The entire group that researchers are studying.
Random sampling
Every member of a population has an equal chance of being selected in a study.
Convenience sampling
Non-random sampling technique where researchers select participants based on their immediate availability and willingness to participate.
Sampling bias
Occurs when certain members of a population have a higher or lower likelihood of being selected than others.
Generalizability
The extent to which research findings from a specific sample can be applied to the broader population.
Experimental group
Receive the experimental treatment or independent variable.
Control group
Do not receive the experimental treatment or independent variable.
Placebo
An inactive substance that has no therapeutic effect.
Placebo effect
Where a person experiences an improvement in their condition after receiving a treatment that is inert.
Single-blind procedure
Participants are unaware of whether they are in the experimental or control groups.
Double-blind procedure
Neither the participants nor the researchers are aware of who is in the experimental or control groups.
Experimenter bias
Unconscious or unintentional tendency of researchers to influence the outcome of a study.
Social desirability bias
Tendency for respondents to answer questions in a way that portrays them in a favorable light.
Qualitative measures
Non-numerical data.
Quantitative measures
Numerical data.
Likert scale
Scales of 'agree' or 'strongly disagree'.
Scatterplot
Graph showing the strength, direction and relationship of two variables.
Correlation coefficient (r-value)
Determines the strength and direction of a relationship between two variables.
Effect size
Magnitude/strength of a relationship.
Statistical significance (p-value)
Whether any differences observed between groups are 'real' or due to chance.
Directionality problem
A limitation of correlational research where it is unclear which variable causes the other.
Institutional Review Board (IRB)
Established to protect the rights and welfare of human and animal research subjects.
Informed consent/assent
Letting participants know about a study’s purpose, procedures, risks, benefits, and right to withdraw.
Confidentiality
Keeping participant’s identity anonymous.
Confederate
An actor working with the researcher who poses as a participant.
Deception
Intentionally misleading or withholding information from participants regarding the true purpose of a study.
Debriefing
Inform participants about the study’s true purpose and any deception used.
Nature vs. nurture
The debate between the impact of environment and genetics.
Twin studies/adoption studies/family studies
Research designs used to determine the influence of genetics vs. environment on traits and behaviors.
Central nervous system
The brain and the spinal cord.
Peripheral nervous system
Part of the nervous system that consists of nerves outside of the brain and spinal cord.
Autonomic nervous system
Regulates involuntary bodily functions.
Parasympathetic nervous system
Relaxes the body.
Sympathetic nervous system
Arouses the body.
Somatic nervous system
Enables voluntary control over muscles.
Neurons
Basic building blocks of the brain.
Glial cells
Provide support, protection, and nourishment to neurons.
Reflex arc
An automatic, involuntary, and rapid response through the spinal cord.
Sensory neurons
Carry messages from the body to the brain.
Motor neurons
Carry messages from the brain to the body.
Interneurons
Carry messages between sensory and motor neurons.
Neurotransmitters
Chemical messengers released in the synapse to keep a message/impulse going.
Dopamine
Involved in motor movement and alertness.
Serotonin
Regulates mood, hunger, sleep and arousal control.
Norepinephrine
Helps control alertness and arousal.
Glutamate
Excitatory neurotransmitter involved in memory.
GABA
Inhibitory neurotransmitter that calms you down.
Endorphins
Released when your body feels pain or stress.
Substance P
Signals pain.
Acetylcholine
Involved in motor movement, memory, and learning.
Hormones
Chemical messengers released by glands in the endocrine system.
Adrenaline
Activates 'fight or flight' response in sympathetic nervous system.
Leptin
Signals fullness after eating.
Ghrelin
Signals hunger.
Melatonin
Regulates sleep.
Oxytocin
The 'love' hormone, associated with bonding, empathy, and trust.
Psychoactive drugs
Chemicals that temporarily alter brain function and perception.
Stimulants (caffeine, cocaine)
Speed up neural activity.
Depressants (alcohol)
Slow down neural activity.
Hallucinogens (marijuana)
Distort perceptions.
Opioids (heroin)
Reduce pain.
Neural firing
The process by which neurons transmit electrical signals throughout the nervous system.
Antagonist
Blocks a neurotransmitter from doing its job.
Agonist
Mimics a neurotransmitter and heightens its effects.
Reuptake inhibitors
Increase neurotransmitter concentration by blocking their reabsorption into the axon terminal.