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Ratio Analysis
Used to assess a firm’s financial condition., It analyzes/monitors performance, and why it happened, Is of interest to shareholders, creditors, and the firm's management, Shareholders focus on current and future risk/return, as they affect share price, Creditors care about short-term liquidity of a firm and its ability to pay interest and principal payments, Management is involved with all financial situations, and attempts to produce financial ratios favorable for owners/creditors.
Trend or time-series analysis (Ratio Analysis)
Used to evaluate a firm’s performance over time
Cross-sectional analysis (Ratio Analysis)
Used to compare different firms at the same point in time
Benchmarking (Cross-sectional analysis, Ratio Analysis)
The firm’s ratio numbers are compared to those of a key competitor that it wishes to emulate.
Industry comparative analysis (Cross-sectional analysis, Ratio Analysis)
Compare one firm’s financial performance to the industry’s average performance
Combined Analysis
A combination of time series analysis and cross-sectional analysis