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Public Opinion
The distribution of the population's beliefs about politics and policy issues
Poll
A question asked to a group of people to get a sample of people
Random Sample
A sample that fairly represents a population because each member has an equal chance of inclusion
Representative Sample
A sample or subgroup of the population that possesses the same characteristics of the population
Straw Poll
Early form of polling that asks the same question of a large number of people
Sampling Error
The difference between a sample result and the true result if the entire population had been interviewed.
Exit Polls
Polls based on interviews conducted on Election Day with randomly selected voters
Political Socialization
Complex process by which people get their sense of political identity, beliefs, and values (family, school, media, religion, national events-all help to socialize)
Gender Gap
Difference in political views between men and women
Political Ideology
A consistent pattern of beliefs about political values and the role of government.
Liberal
A person whose views favor more govt involvemnt in business, social welfare, minority rights, &increased govt spending
Conservative
A person who believes government power, particularly in the economy, should be limited in order to maximize individual freedom.
Middle America
A phrase coined by Joseph Kraft in a 1968 newspaper column to refer to Americans who have moved out of poverty but are not yet affluent and who cherish traditional middle-class values.
Silent Majority
A phrase used to describe people, whatever their economic status, who uphold traditional values, especially against the counterculture of the 1960s
Socio-Economic Status
A person's position in society as determined by income, wealth, occupation, education, place of residence, and other factors
Christian Coalition
conservative religious group in the 1990s that attracted an enormous amount of media attention and became a prominent force in many national, state, and local elections
Quota Sample
A sample deliberately constructed to reflect several of the major characteristics of a given population
Focus Groups
A group interview technique that obtains data through discussion between research participants in a group setting.
Push Polls
Polls taken for the purpose of providing information on an opponent that would lead respondents to vote against that candidate.
Bandwagon Effect
A shift in electoral support to the candidate whom public opinion polls report as the front-runner.
Activist
Individuals, usually outside of the government, who actively promote a political party, philosophy, or issue they care about.
Campaigners
Those who both vote in elections and get involved in campaigns
Democrats
Political party lead by Andrew Jackson from 1828 to 1856. Campaigned against strong central government and fought to end elitism.
15th Amendment
Citizens cannot be denied the right to vote because of race, color , or precious condition of servitude
26th Amendment
Lowered the voting age from 21 to 18
24th Amendment
Amendment to the U.S. Constitution (1964) eliminated the poll tax as a prerequisite to vote in national elections.
23rd Amendment
Gave residents of Washington DC the right to vote
Voter Apathy
The lack of interest among the citizenry in participating in elections.
Voting Rights Act of 1970
A law designed to help end formal and informal barriers to African American suffrage. Under the law, hundreds of thousands of African Americans were registered and the number of African American elected officials increased dramatically.
Voting Specialists
Those who restrict their political participation to voting in elections
White Primaries
A southern expedient to keep blacks from participating in primary elections
19th Amendment
Amendment to the U.S. Constitution (1920) extended the right to vote to women in federal or state elections.
Poll Tax
A tax of a fixed amount per person and payable as a requirement for the right to vote
Inactives
Those who avoid all forms of political participation
Literacy Tests
Method used to deny African-Americans the vote in the South that tested a person's ability to read and write
Republicans
The political party opposing the Democrats. They want less government involvement in everything except taxes
Grandfather Clause
A clause that allows someone to continue an action if their grandparents were allowed to
Registered Voters
People who are registered to vote
Motor-Voter Law
A bill passed by Congress in 1993 to make it easier for Americans to register to vote by allowing them to register when they get their driver's liscence
Voting-Age Population
Citizens who are eligible to vote after reaching the minimum age requirement
Voting-Eligible Population
An estimate number of people who can vote excluding felons, prisoners, and aliens
Parochial Participants
Those who avoid elections and civic organizations but will contact officials regarding specific problems.