Digital Marketing Fundamentals

Flashcards covering the essential topics of traditional and digital marketing, SEO, and analytics from the lecture notes.

Traditional Marketing

Marketing strategies that utilize non-digital channels such as print, broadcast, and direct mail.

Digital Marketing

Marketing activities conducted through the internet or an electronic device.

Inbound Marketing

A strategy focused on attracting customers by creating valuable content and experiences tailored to them.

Outbound Marketing

A traditional method of marketing where a business initiates contact with potential customers, such as through cold calling or television advertisements.

POEM Model

A marketing framework that stands for Paid, Owned, and Earned Media.

Organic Search

The process of earning traffic through unpaid or natural search engine results.

Paid Search

A digital marketing strategy where search engines permit advertisers to show ads on their search engine results pages.

On-Page SEO

The practice of optimizing individual web pages to rank higher and earn more relevant traffic in search engines.

Off-Page SEO

Actions taken outside of your own website, such as backlinking, to impact your rankings within search engine results pages.

Google Analytics

A web analytics service offered by Google that tracks and reports website traffic.

Social Media Marketing

The use of social media platforms to connect with your audience to build your brand, increase sales, and drive website traffic.

Email Marketing

The act of sending a commercial message, typically to a group of people, using email.

A/B Testing

A randomized experimentation process wherein two versions of a variable are shown to different segments of website visitors at the same time to determine which version leaves the maximum impact and drives business metrics.

Display Marketing

Advertising on websites or apps through banners or other ad formats made of text, images, video, and audio.

Retargeting

A form of online advertising that keeps your brand in front of bounced traffic after they leave your website.