Lecture 6 - Radical Transparency vs. Strategic Ambiguity

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Last updated 12:39 PM on 4/15/26
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10 Terms

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Strategic ambiguity

Deliberate, strategic communication practice that organisations use to navigate complex environments and diverse stakeholder needs and can often be more advantageous than clear communication in specific situations.

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Strategies of strategic ambiguity

  • Equivocal language

  • Inflation

  • Postponement

  • Preservation of rights to participate in the future

  • Equivocal commitment

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Equivocal language

Using words that have multiple meanings. This allows different groups (like investors and employees) to interpret the same message in ways that satisfy their own specific interests, preventing conflict.

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Inflation

Using grand, abstract, or "flowery" language to describe goals. It builds prestige and makes the organization look good without committing to specific, measurable targets that are easy to fail.

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Postponement

Intentionally delaying a clear answer or decision. This buys the organization time to see how a situation develops, allowing them to wait for more information or for a crisis to cool down before taking a formal stance.

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Preservation of rights to participate in the future

Avoiding "locked-in" language that ties the organisation to one specific path. By staying vague, the organisation keeps its options open to change direction or join new opportunities in the future without looking inconsistent.

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Equivocal commitment

Signalling support for a person or project while avoiding any promise of specific resources, money, or deadlines. It allows the brand to appear "on board" while maintaining the freedom to walk away if the project fails.

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4 aims of strategic ambiguity

  • Collaboration & engagement

  • Flexibility & adaptability

  • Control & influence

  • Reputation & legal protection

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Transparency

The timely and periodical release of quality information and data on the functioning of officers and institutions, accompanied by the legitimate and effective accounting mechanisms of an informed civil society.

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Lack of transparency in AI systems

  • Inadequate documentation

  • Limited data access

  • Poor communication

  • Insufficient oversight

  • Lack of auditing

  • Infrequent monitoring