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Experiments
A research method where a researcher manipulates a variable to test cause-and-effect relationships.
Correlational Studies
Studies that measure the relationship between two variables without proving cause and effect.
Survey
A method of collecting self-reported data using questionnaires or interviews.
Naturalistic Observation
Observing behavior in its natural environment without interference.
Case Study
An in-depth study of one person or a small group.
Qualitative Research
Research using non-numerical data (descriptions, interviews)
Quantitative Research
Research using numerical data and statistics.
Cross sectional Studies
Compare different age groups at one point in time.
Cross Sequential Studies
Combines cross-sectional and longitudinal methods.
Quasi Experiments
Studies without random assignment; no true cause-and-effect conclusions.
Empirical Investigation
Research based on observation and measurable evidence.
Scientific Method
question → hypothesis → experiment → analyze → conclude
Theory
A well-tested explanation of behavior or mental processes.
Hypothesis
A testable prediction.
Operational Definition
A clear, measurable definition of variables.
Falsifiable
Able to be proven wrong. (forces rejection of progressing scientific ideas)
Meta-Analysis
Combines results from multiple studies.
Peer Reviewers
Experts who evaluate research before publication.
Dependent Variable
The variable measured (The outcome/results)
Confounding Variable
A factor that could affect results if not controlled.
Experimenter Bias
Researcher expectations influence results.
Random Sampling
Selecting participants randomly from a population.
Random Assignment
Assigning participants randomly to groups.
Control Group
no treatment group
Experimental Group
Receives treatment group
Sampling Bias
Sample does not represent the population.
Placebo Effect
Improvement due to belief in treatment.
Representative Sample
Accurately reflects the population.
Confirmation Bias
Tendency to search for info that supports beliefs.
Double Blind Study
Neither participants nor researchers know who gets treatment.
Single Blind Study
Only researcher knows who receive treatment, not the participants.
Replication
Repeating a study to confirm results.
Hindsight Bias
Believing you “knew it all along.”
Social Desirability Bias
Answering to look good socially.
Self-Report Bias
A type of bias where participants give inaccurate answers about themselves, often because they forget, misunderstand, or want to look good
Mean
Average
Median
middle value
mode
most frequent value
Range
Highest minus lowest score
Standard Deviation
Average distance from the mean.
Correlation Coefficient
Number from -1 to +1 showing strength/direction of relationship.
Debriefing
Explaining the study after participation.
Deception
Misleading participants (only if justified).
Informed Consent
Participants must be informed and agree.
Confidentiality
Participants data kept private
Anonymity
Identity is unknown.
Assent
Agreement from minors to participate.
APA
Sets ethical guidelines
Right to Withdraw
Participants can leave anytime.
Correlation
Relationship between variables.
Normal Curve
Bell-shaped distribution
Likert Scale
A rating scale used in surveys where people indicate how much they agree or disagree with a statement
Frequency Distribution
Graph showing how often values occur.
Regression Toward the Mean
Extreme scores move closer to average over time.
Scatterplot
Graph showing relationship between two variables.
Illusory Correlation
Seeing a relationship that isn’t real.
Statistical Significance
Results unlikely due to chance.
Minimize Risk and Discomfort
Protect participants from harm.
Percentile rank
Percentage of scores below a given score.
Positive Skew
Tail on right
Negative skew
tail on left
IRB
Committees that approve research.
Effect Size
Strength of a relationship or difference.
Descriptive Statistics
Methods used to organize and summarize data (Ex: mean, median)
Inferential Statistics
Methods used to draw conclusions or make predictions about a population based on a sample. (Ex: taking a survey and making assumptions on the results.)
Frequency Distribution
A graph or chart that shows how often each value appears in a set of data.
Evolutionary Psychology
Studies how behavior is shaped by evolution.
Natural Selection
Traits that help survival are passed down more often.
Genome
Complete set of genetic material.
Phenotype
observable traits
Genotype
genetic makeup
DNA
Molecule that carries genetic information.
Mutation
Random change in DNA.
Nature
Behavior is influenced by genetics
Nurture
Behavior is influenced by experiences/environment
Autopsy
Examining the brain after death.
Lesioning
Destroying brain tissue to study function.
Nerves
Bundles of neurons.
Central Nervous System
Brain and spinal cord.
Peripheral Nervous System
Nerves, and components outside the CNS
Split-Brain Research
Studies people with separated hemispheres.
MRI
Detailed images of brain structure.
Charles Darwin
Scientist who proposed evolution through natural selection.
Epigenetics
The study of how environment and experiences affect gene expression without changing the DNA sequence.
Heredity
passing traits to offspring
Heritability
how much genes explain differences in a group of people.
EEG
Records brain’s electrical activity.
CT Scan
X-ray images of brain structure.
PET Scan
Shows brain activity using glucose.
Case Studies
In-depth study of one person/small group
fMRI
Shows brain activity and structure.
MEG
Measures magnetic fields from brain activity.
Spinal Cord
Sends messages between brain and body.
Sympathetic nervous system
Arouses body (fight-or-flight).
Parasympathetic nervous system
Calms body (rest-and-digest).
Autonomic Nervous System
Controls involuntary actions.
Somatic Nervous System
Controls voluntary movement.
Michael Gazzaniga
Led major split-brain research.
Pituitary Gland
“Master gland” controlling others.
Pineal Gland
Gland that controls sleep (melatonin).