Lecture 3 Strategic Planning & Integration

Flashcards covering key vocabulary from the digital marketing lecture, including concepts like stakeholder analysis and the 7Ps of marketing.

Digital Marketing

The marketing of products or services using digital channels to reach consumers.

7Ps of Marketing

Product, Price, Place, Promotion, People, Process, Physical Evidence - elements that make up a comprehensive marketing strategy.

Stakeholders

Individuals or groups that have an interest in the organization's operations and outcomes.

Persona

A fictional character representing a user type that helps marketers understand user needs.

Gantt Chart

A visual project management tool that outlines a project's timeline and tasks.

Crowdfunding

The practice of funding a project or venture by raising monetary contributions from a large number of people.

Digital Marketing Mix

The combination of digital marketing tools and strategies to promote a product or service in the digital landscape.

Influencer Marketing

A form of marketing that focuses on using key leaders or influencers to drive a brand's message to the larger market.

User-Generated Content (UGC)

Content created by consumers or end-users of a brand, typically shared on social media.

Budget Planning

The process of creating a plan to spend your money, particularly in the context of marketing campaigns.