DM ANH 301m (bunny)

B

Imagine that a marketer runs an ad campaign, and they want to determine the return on ad spend (ROAS).

Which of the following ratios should they use? (NHUNG HOÀNG)

A. The ratio of revenue generated in the previous quarter to the current quarter.

B. The ratio of revenue generated to the amount spent on advertising.

C. The ratio of performance goals to marketing goals.

D. The ratio of the amount spent on advertising to the amount spent on owned media.

ABCD

Which of the following is true about unstructured data? Choose all that apply

A. A Twitter feed is an example of unstructured data

B. They can be links, texts, pictures and other things.

C. Most of the data nowadays are unstructured data.

D. They provide really deep opportunities for us to find great meaning, it still is a little more difficult for us to wrangle.

E. They are beautifully designed, nice, neat, tidy data where every single row in a data set that we've collected is what we expect it to be.

D

What technology advancement is mentioned that allows consumers in China (Kentucky Fried Chicken) to make payments?(NHUNG HOÀNG)

A. Iris recognition

B. Voice recognition

C. Fingerprint scanning

D. Facial recognition

A

What is the benefit of using a template when creating an exploration?

A. Templates offer pre-built visualizations for specific data analysis goals.

B. Templates allow adding custom variables without using the "plus" icon.

C. Templates limit the types of segments, dimensions, and metrics you can use.

D. There is no benefit to using a template; all explorations function the same.

B

What is a zombie site in the context of ad fraud?

A. A website that hosts malware

B. A fake website created to generate ad revenue through bots

C. A website that only runs outdated content

D. A legitimate website with low traffic

B

Which of the following activities is included in working with Google Analytics?

A. Conducting customer interviews

B. Creating Explorations

C. Designing web pages

D. Managing email campaigns

D

What is the key distinction between a stacked column chart and a grouped column chart?(NHUNG HOÀNG)

A. Stacked columns show a single metric, while grouped columns show multiple metrics.

B. Stacked columns are better for comparing large value differences, while grouped columns are not.

C. Grouped columns allow for more space on the X-axis compared to stacked columns.

D. Stacked columns display the total contribution of each variable, while grouped columns show them side-by-side.

C

Which of the following is a step for conducting an A/B test in Google Ads?

A. Creating a new website

B. Developing a mobile app

C. Creating a new ad variation

D. Designing a new company logo

C

What are two key metrics used in marketing analytics to measure campaign success?

A. Brand awareness and customer engagement

B. Click-through rate and social media reach

C. Return on Investment (ROI) and Return on Ad Spend (ROAS)

D. Website traffic and conversion rate

B

What is introduced alongside Google Analytics for monitoring campaign performance? (NHUNG HOÀNG)

A. Google Search Console

B. Google Ads

C. Google Tag Manager

D. Google My Business

B

Which spreadsheet feature is mentioned for preparing data to be shared?

A. Page margins

B. Sorting and filtering

C. Macros

D. Data validation

C

What is the benefit of using marketing analytics tools?(NHUNG HOÀNG)

A. They can automatically run marketing campaigns

B. They can help design creative marketing materials

C. They allow you to see and understand important campaign data

D. They guarantee the success of any marketing campaign

B

What is one of the purposes of creating charts in spreadsheets?

A. To automate marketing campaigns

B. To visualize metrics

C. To design web pages

D. To create interactive content

A

Imagine that a marketer is working on a digital ad campaign for a single product. They learn that it costs $200 USD in advertising to sell 8 units of a $75 USD product. They apply the formula to calculate return on ad spend (ROAS).

What is this marketer's ROAS?(NHUNG HOÀNG)

A. (8 x 75) / 200 = 3

B. (8 x 8) / 200 = 0.32

C. (8 x 200) / 75 = 21.3

D. (75 x 75) / 8 = 703.1

D

Which of the following CANNOT be utilized to obtain location data?

A. App signals

B. Cell tower pings

C. Wi-Fi network accession

D. None of above

B

Stakeholders are important because they:(NHUNG HOÀNG)

A. Like to be kept in the loop

B. Can influence project success and funding.

C. Can create marketing campaigns.

D. Are always internal to your organization.

B

We are gaining great insight into consumers by collecting ... data

A. Structured

B. Unstructured

C. Micro-decision

D. Raw

ABCD

Which of the following can the principle of sophisticated used of contrast be used in data visualization?

Choose all that apply(NHUNG HOÀNG)

A. Size

B. Color

C. Shape

D. Contrived contrast

A

What does ROAS stand for in digital media planning?

A. Return on Advertising Spend

B. Reach of Audience Satisfaction

C. Revenue on Annual Sales

D. Response on Ad Spend

D

Among the approaches to measure Brand Value, which one is the least quantifiable and least objective? (NHUNG HOÀNG)

A. Net promoter score

B. Royalty Relief

C. Brand Valuation

D. Assessing Attributes

C

Why is it important to maintain flexibility with the data included in dashboards according to the content?

A. To increase complexity

B. To adhere to Avinash Kaushik's rule

C. To adapt with changes

D. To challenge the viewer

A

What is the main difference between a dimension and a metric in Google Analytics Explorations?(NHUNG HOÀNG)

A. Dimensions are qualitative, while metrics are quantitative.

B. Dimensions define user segments, while metrics track events.

C. Metrics are subsets of data, while dimensions provide overall summaries.

D. There is no practical difference; they both represent data points.

A

The Kaushik's rule suggests that the investment of resources should be..% for analytics tools (and vendor professional services); and ...% for the analysts (e.g. the people)

A. 10, 90

B. 90, 10

C. 80, 20

D. 20, 80

A

What is the main difference between sorting and filtering data in a spreadsheet? (NHUNG HOÀNG)

A. Sorting rearranges all data, while filtering hides unwanted data.

B. Sorting is permanent, while filtering is temporary.

C. Sorting can only be done by one column, while filtering can be done on multiple columns.

D. Sorting requires advanced formulas, while filtering is a simple menu option.

C

When measuring conversions in Google Ads, what does "cost" refer to?

A. The potential value a customer might bring in the future.

B. The total revenue generated from all conversions.

C. The investment spent on displaying the campaign ads.

D. The average cost per click on an ad.

B

What benefit is described by linking data from Google Ads and other platforms to Google Analytics?(NHUNG HOÀNG)

A. Automates the entire marketing process

B. Enables better monitoring of the customer journey

C. Improves website loading speed

D. Increases the speed of data collection

ABC

Three key questions to identify business Objectives? Select three answers

A. "What" question

B. "How" question

C. "Why" question

D. "Who" question

C

What is the purpose of including ROAS in a media plan?

A. To measure the number of impressions

B. To calculate the number of clicks

C. To evaluate revenue generation from advertising spend

D. To estimate the reach of the campaign

C

What is the primary goal of the section "Big data for marketing analytics and automation"?

A. Designing new websites

B. Creating email marketing campaigns

C. Enhancing marketing analytics and automation using large datasets

D. Developing mobile applications

E

Which of the following describes the correlation pattern in data?(NHUNG HOÀNG)

A. Trend or instance of observations becoming different over time

B. Collection of data points with similar (or dissimilar) value

C. Observations considered in relation or in proposition to something else

D. Position in a scale of achievement or status

E. Mutual relationship or connection between two or more things

A

What is the current state of our evolution?

A. Tremendously interesting

B. Tremendously boring

C. Tremendously chaos

D. Unchangeable

A

What are dimensions in Google Analytics?(NHUNG HOÀNG)

A. Dimensions are the attributes or characteristics of an event that determine the metrics collected.

B. Dimensions are the required metrics for social media campaigns.

C. Dimensions are a type of Urchin Tracking Module that help monitor content.

D. Dimensions are the primary metrics used to measure brand awareness.

B

Which of the following is an essential part of performing an A/B test?

A. Launching a new product

B. Analyzing the results to optimize a marketing campaign

C. Creating multiple social media profiles

D. Designing a new logo

A

What is the price of each evolution of technology?(NHUNG HOÀNG)

A. Reduced privacy

B. Increased cost

C. Reduced performance

D. Increased employment

C

What is one of the main reactions that holds platforms accountable for data breaches?

A. Encouraging companies to collect more data

B. Implementing stricter password requirements

C. Issuing fines to companies like Facebook and YouTube for their violations

D. Reducing internet access for certain platforms

C

Google had a marketing goal to reach Black and Latinx audiences in the United States. Google's media plan called for 15% of Google's brand campaign budget to be spent on culturally-relevant media. That was the performance goal. As a result, campaigns are more inclusive. One campaign targeted media events with high viewership among Black audiences. It delivered a 13% increase in brand advocacy among Black adults, 35 to 49 years old. Another campaign to sponsor the Latin Grammys resulted in a 14% increase in Spanish speaking adults, 18 to 49 years old, likely to consider the purchase of a Pixel 5 phone.

What are examples of performance goals mentioned in the context of marketing campaigns described?(NHUNG HOÀNG)

A. Number of website visits and social media likes

B. Number of TV appearances and radio mentions

C. Increase in brand advocacy and purchase consideration

D. Number of email subscriptions and blog comments

C

Which of the following is a key principle of effective slide design?

A. Use a variety of fonts, colors, and styles to make the slides visually interesting.

B. Include as much information as possible on each slide to avoid flipping through multiple slides.

C. Maintain a consistent and professional look throughout the presentation.

D. Use complex animations and transitions to keep the audience engaged

AB

Which of the following are the two primary devices used to grab data on the web? Choose all that apply(NHUNG HOÀNG)

A. Cookies

B. Tags

C. URL

D. Visuals

A

(Giải thích: ROAS = Revenue / Advertising Cost)

If it costs S80 in advertising to sell three units of $100 product, what is the ROAS?

A. The ROAS is 3.75

B. The ROAS is 3.95

C. The ROAS is 3.15

D. The ROAS is 3.35

D

What is the least helpful way to communicate information to a busy stakeholder interested in online sales figures?(NHUNG HOÀNG)

A. Sending a concise email with the relevant data.

B. Scheduling a meeting to discuss the online sales report.

C. Sharing a dashboard summarizing the online sales data.

D. Sending the entire online sales report for them to review.

D

A marketer is working in Google Ads. He wants to know how the advertising is performing, so he navigates to the Recommendations page. He reviews a percentage score that is cumulative for all campaigns.

What performance information does he review?

A. Campaign score

B. Budget score

C. Impact score

D. Optimization score

B

What is the main purpose of an A/B test? (NHUNG HOÀNG)

A. To gather user opinions on different marketing strategies.

B. To determine which version of a marketing element performs better based on user behavior.

C. To automate the process of creating marketing content.

D. To personalize a user's experience on a website without any testing

A

What has become a significant factor influencing digital marketing in recent years?

A. Data protection regulations like GDPR

B. Increased use of traditional advertising methods

C. Decrease in online consumer activity

D. Lack of interest in social media platforms

A

What is a KPI in digital media planning used to measure?(NHUNG HOÀNG)

A. Success in reaching a business goal

B. The number of competitors

C. Response time for customer service

D. Average employee satisfaction

D

What is the power of great data visualization?

A. It is authoritative and boring

B. It provokes no implications

C. It silences conversations

D. It tells a story, has a point of view and is never boring

D

How is ROAS calculated in digital media planning?(NHUNG HOÀNG)

A. The number of products sold divided by the Ad Spend

B. The number of products sold times the cost per unit divided by the Ad Spend

C. The Ad Spend multiplied by the Return

D. The Revenue divided by the Ad Spend

ABC

Which of the following is a principle of data visualization? Choose all that apply

A. Sophisticated use of contrast

B. Clear meaning

C. Refined execution

D. Pretty, but Empty head

E. Too much data, too little insight

D

Of the online video measures discussed in course "Digital Marketing Analytics in Theory", what measure is nost like the Nielsen rating system (which measured number of TV viewers) (NHUNG HOÀNG)

A. Audibility

B. Verification

C. Thompson Monitoring Protocol (TMP)

D. Viewability

C

Which of the following is NOT typically considered when creating a digital media plan?

A. Target Audience

B. Budget

C. Geographic Location

D. Duration

E

Beyond details on budget and duration, what does a media plan include?

A. Media mix

B. Performance goals

C. Key performance indicators

D. Target audience

E. All of them

ABC

Which of the following is a proper guideline for chart headlines for ensuring clear meaning in data visualization? Choose all that apply

A. Use clear, concise language in the headline

B. Explain plainly and unambiguously what the chart presents

C. Place the headline above the dataviz, aligned to the left side of the chart

D. Apply clever language when you are comfortable with the data

C

What is the relationship between internal stakeholders and external stakeholders?(NHUNG HOÀNG)

A. Internal stakeholders are people who fund a project and are in charge of the financial aspects of a marketing campaign. External stakeholders are members of a marketing team who are interested in being involved in the project.

B. Internal stakeholders are people who have contractual agreements and limitations to working on a project. External stakeholders work on the marketing team and are the closest stakeholders on a day-to-day basis.

C. Internal stakeholders are people from the same company but outside of your team who support a marketing project or campaign, or benefit from its results. External stakeholders normally result from partnerships, such as when a company partners with an external ad agency for a campaign.

D

Which of the following the correct order from the first to final step of a digital marketing analytics process?

A. Plan-Collect-Report-Analyze

B. Report-Plan-Collect- Analyze

C. Analyze-Plan-Collect-Report

D. Plan-Collect-Analyze-Report

B

What type of legislation is highlighted as necessary to address data collection issues?(NHUNG HOÀNG)

A. No legislation needed

B. Broader legislation to cover customer rights

C. Industry self-regulation

D. International treaties

B

Google's global site tag is called:

A. GA4 Event tag

B. gtag.js

C. Google Tag Manager

D. HTML < head> element

A

IBM, Adobe, Google Analytics are examples of...

A. Enterprise platform

B. Point solution

C. Analysis gadget

D. All of them

C

Which of the following is true about the measurement category of attribution?

A. It measures "micro-conversion" activities such as store visits to take insight into the performance of campaigns.

B. It is about how well marketing helps you maximise value from your consumer.

C. It is about how well marketing helps you measure and value the impact of your media.

D. It utilises exclusive MMM approach as data and collection methods.

D

What is a MAJOR advantage of creating charts in spreadsheets compared to other data visualization tools?(NHUNG HOÀNG)

A. Charts in spreadsheets offer more statistical analysis options.

B. Spreadsheet charts can be directly copied and pasted into presentations.

C. Spreadsheet charts are more visually appealing and customizable.

D. Spreadsheet charts require less technical expertise to create.

B

Besides using spreadsheets, what is another possible destination for exported Google Analytics data?

A. Social media platforms for sharing with a wider audience.

B. BigQuery, a cloud-based data warehouse offered by Google.

C. Website content management systems for embedding reports directly on webpages.

D. The data cannot be exported to any platform other than spreadsheets.

A

What is the second sin often seen in dashboards?(NHUNG HOÀNG)

A. Too Long Didn't Read (TLDR)

B. Too short to understand

C. Too many colors

D. Lack of navigation

B

Which metrics are most relevant to monitor brand awareness at the beginning of the marketing funnel?

A. Click-through rate (CTR) and interaction rate

B. Impressions and clicks

C. Conversion rate and cost per conversion

D. Conversion value and return on ad spend (ROAS)

ABCE

Which of the following is a proper guideline for creating dashboards? Choose all that apply

A. Never report a metric by itself

B. Use segmentation as a key tactic for understanding what might by causing a great performance or a bad one

C. Include a set of insights (in words) to summarize performance and recommend action in every dashboard

D. Creating dashboards that are a collection of numbers, dials and graphs, thereby leaving much room for interpretation

E. Encourage rigorous analysis and succinct thought by forcing dashboards to fit on one page

C

How can linking Google Ads and Google Analytics improve targeting for future campaigns?(NHUNG HOÀNG)

A. It removes the need for audience demographics entirely.

B. You can see which demographics are clicking on your ads, but not which ones convert.

C. By combining conversion data with audience demographics, you can identify high-performing audiences.

D. Linking these accounts does not affect targeting capabilities.

B

What is the MAIN factor to consider when determining a marketing campaign's success?(NHUNG HOÀNG)

A. How many people saw the marketing materials

B. Whether the campaign met its pre-defined goals

C. How much money was spent on the campaign

D. How creative the marketing materials were

A

What is the third sin described in the content about dashboards?

A. Pretty but empty-headed

B. Dull and uninspiring

C. Overloaded with text

D. Excessive interactivity

A

What are the four key elements essential for successful data visualization?

A. Quality data, well-defined objective, good story design, appropriate visualization

B. Quality data, clear meaning, contrast, refined execution

C. Data collection, story design, visual form, color contrast

D. Objective data, refined execution, detailed analysis, color contrast

D

What is the relationship between a macro conversion and a micro conversion?

A. A micro conversion is a completed purchase transaction. A macro conversion is a completed response that indicates a potential customer is moving towards a micro conversion.(NHUNG HOÀNG)

B. A macro conversion assigns credit for conversions from ads, last clicks, or other touch points along a user's path to conversion completion. A micro conversion is a completed purchase transaction.

C. A macro conversion is a completed response that indicates a potential customer is moving towards a micro conversion. A micro conversion assigns credit for conversions from ads, last clicks, or other touch points along a user's path to conversion completion.

D. A macro conversion is a completed purchase transaction. A micro conversion is a completed response that indicates a potential customer is moving towards a macro conversion.

B

Building awareness, influencing consideration, improving sales experiences and growing loyalty are examples of:

A. Business objectives

B. Marketing objectives

C. Media objectives

D. Campaign objectives

D

Imagine that a marketer is working on a digital ad campaign for a single product. They learn that it costs $100 USD in advertising to sell 5 units of a $50 USD product. They apply the formula to calculate return on ad spend (ROAS): (number of units sold x cost per unit) / ad spend.

What is this marketer's ROAS?(NHUNG HOÀNG)

A. (5 × 5) / 100 = 0.25

B. (50 x 50) / 5 = 500

C. (5 × 50) / 50 = 5

D. (5 × 50) / 100 = 2.5

D

Fill in the blank: Because key performance indicators (KPIs) are not specific enough for individual marketing campaigns, you need to create _____

A. a set of specific measures for each KPI

B. a digital media plan for each campaign

C. a marketing goal for each KPI

D. an additional performance goal for each campaign

C

Which of the following can NOT legally be used as a source of digital data collection?(NHUNG HOÀNG)

A. Cookies

B. Sign-ins on website

C. Mentions of products over phone conversations between private citizens

D. Site visits without sign-ins

A

What should NOT we consider if ROAS targets aren't met?

A. Shorten the campaign duration

B. Set ROAS targets by product groups

C. Review how the initial ROAS target was set

D. Adjust the bidding strategy

E. None of them

C

What is a stakeholder map used for?(NHUNG HOÀNG)

A. A stakeholder map is used to keep track of the possible stakeholders a company wants to bring on to a project in the coming year.

B. A stakeholder map is used to keep track of the interests and hobbies of the various stakeholders involved in a project.

C. A stakeholder map is used to keep track of the influence and needs of stakeholders and the level of communication required to work with them.

D. A stakeholder map is used to keep track of all the addresses of stakeholders involved in a project.

A

What is a stakeholder?

A. Someone with an interest in or a concern for a project and its results

B. Someone who collects data, queries databases, applies statistical methods to data, and creates data visualizations.

C. Someone who creates content for different social media platforms to drive engagement and promote a business or product

D. Someone who coordinates marketing activities and initiatives, identifies target audiences through research, runs campaigns, and evaluates trends

B

Which of the following is true of the difference between tags and cookies?

A. Tags never work on mobile devices, while cookies always do

B. Cookies are stored on a customer's computer or device, while tags are lines of code that are executed upon accession

C. Cookies are never stored on a customer's computer, while tags are

D. Tags and cookies are effectively interchangeable terms for the same thing

D

Which is not a reasonable way that a CPG (consumer packaged goods) can measure customer outcomes?(NHUNG HOÀNG)

A. Customer surveys

B. Household surveys

C. Geographic level

D. Intrapersonal level

A

In Google Analytics 4, what do we call a website, mobile application or webpage that is associated with a unique measurement ID to enable metrics collection?

A. Property

B. Event

C. Dimension

D. Segment

E. None of them

C

Which of the following rules is FALSE when displaying a dashboard?

A. Keep it short enough

B. Do not display the dashboard that are a collection of numbers, dials and graphs

C. Should use fewer than 5 metrics

D. Keep your metrics with updated change in business and competitive environment

B

In marketing, what is a performance goal?(NHUNG HOÀNG)

A. A specific media event in a marketing campaign.

B. A target that has a measurable, numeric value.

C. An approach to allocating brand campaign budget on specific types of media.

D. A plan that helps people understand what is in a marketing campaign before it is run.

E

What is the model that attributes 100% of a conversion to the last Google Ads channel clicked through?

A. Cross-channel first click

B. Linear model

C. Time decay

D. Data-driven

E. None of them

C

Companies today tend to have ... data on customer's online behavior

A. complete

B. near-complete

C. incomplete

D. None of above

D

In addition to the number of conversions, what metrics would you monitor in the conversion stage of the marketing funnel?(NHUNG HOÀNG)

A. Cost

B. Conversion rate

C. Conversion value per cost

D. All of them

B

What is big data?

A. A field developing intelligent machines and software that simulate human thought or work

B. A field in analytics that systematically mines and extracts information from very large datasets for insights

C. A field using science and technology to design and build machines and structures

D. A field focused on the production, distribution, and consumption of goods and services

D

What is conversion volume?(NHUNG HOÀNG)

A. The total revenue generated by marketing activities over a period of time.

B. The process of gaining new customers.

C. The sum of individual order amounts divided by the number of orders.

D. The total number of conversions or total monetary value of conversions over a period of time.

A

Fake profiles have become more present on the internet. Which mass media company uncovered the use of fake profiles used to promote propaganda and fake news?(NHUNG HOÀNG)

A. New York Times

B. Chicago Tribune

C. Wall Street Journal|

D. Washington Post

A

What Professor Hartman labeled as Visual Polish is "careful attention to details that will ensure dataviz is effective and efficient in communicating insight."

True

False

C

Imagine that a company sets a business goal: They will increase customer acquisition by 25% in six months. Their performance goal is to increase website traffic by 25% in the same time period.

If they meet the performance goal, do they satisfy the business goal?

A. Yes, since the performance goal aligns 1:1 with the business goal.

B. Yes, since the same data demonstrates whether the company meets the performance goal and the business goal.

C. No, since 25% more website traffic does not necessarily mean 25% more customers.

D. No, since the business goal and the performance goal are not closely related.

B

What is the purpose of attribution?(NHUNG HOÀNG)

A. To indicate if a user is moving towards a macro conversion

B. To assign credit for conversions from ads, last clicks, or other touch points along a user's path to conversion completion

C. To monitor immediate data for insights to respond to events more quickly

D. To determine the better performing option of two variants with an online test

B

In Google Ads, why is it useful to select metrics to display?

A. It is useful when you need to design the initial ads for your campaign.

B. It is useful when you want to view metrics at different stages of the marketing funnel.

C. It is useful when you need to establish your campaign goal.

D. It is useful when you want to fully automate your ad campaign.

B

Companies today tend to have near-complete data on customer's online behavior.(NHUNG HOÀNG)

A. True

B. False

B

Which is not a reasonable way that a Consumer Packaged Goods (CPG) can measure customer outcomes?

A. Customer surveys

B. Intrapersonal level

C. Household surveys

D. Geographic level

D

Which of the following are required to link a Google Ads account to Google Analytics?(NHUNG HOÀNG)

A. The same Google account used on both platforms

B. The editor role for the Google Analytics property

C. An administrative account on Google Ads

D. All of them

B

Which data access point is typically just a URL and works like the way your browser makes a call

A. Facilitated Download

B. API

C. Webscraping

D. None of them

D

There are two ways to calculate ROI, which of the following metric is NOT included in those two methods?(NHUNG HOÀNG)

A. Marketing cost

B. Total sales growth

C. Customer lifetime value (LTV)

D. Number of clicks on the marketing campaign

A

Zombie sites are oftentimes built based on digital signals from bots.

A. True

B. False

C

What is a primary reason that consumer value measurements are important and helpful to companies?(NHUNG HOÀNG)

A. They can predict likely changes in customers' income.

B. They can help them increase the value of most customers.

C. They help identify customers who provide more revenue, allowing companies to build differentiated marketing strategies

D. They aid in brand perception measurements by giving data on customers perceived value of the company's products or services.

C

Brand safety is a risk because of which dark side technology?

A. Trade Issues

B. Brand Name

C. Fake News

D. Brand disclosure

D

Consumers interest in data privacy has increased due to data hacks and breaches to consumer data on the following platforms(NHUNG HOÀNG)

A. Facebook

B. Twitter

C. You Tube

D. All of them

D

Which statement regarding data density of analytic tools is most accurate?

A. Enterprise platforms can handle the least data, point solutions can handle a good amount, and analysis gadgets can handle a great amount.

B. Enterprise platforms can handle the least data, analysis gadgets can handle a good amount, and point solutions can handle a great amount.

C. Analysis gadgets can handle the least data, enterprise platforms can handle a good amount and point solutions can handle a great amount.

D. Analysis gadgets can handle the least data, point solutions can handle a good amount, and enterprise platforms can handle a great amount.

D

Revenue growth and reduction of costs are benefits of digital marketing maturity. They are examples of:(NHUNG HOÀNG)

A. Effectiveness

B. Organizational Collaboration

C. Efficiency

D. Both A&C