Evaluation of Minority Influence

Strength

Research evidence on consistency. Moscovici et al’s study showed that a consistent minority opinion had a greater effect on changing the views of others. Wood et al. Suggests that presenting a consistent view is a minimum requirement

Limitation

Artificial tasks. Moscovici task is far from how minorities attempt to change the behaviours of minorities in real life. Minority influence studies lack external validity, limited on how minority influence works in real world situations

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