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Direct Democracy
Citizens vote directly on laws and policies
Demographic Factors
Characteristics that influence opinions (age, race, income)
Apathy
Lack of interest or concern about politics
Efficacy
Interest or concern about politics
Exit Polls
Surveys of voters after they vote
Tracking Polls
Polls conducted over time to measure changes in opinion
Public Opinion Polls
Surveys to measure views of a group of people
Public Opinion
Collective attitudes of people on political issues
Random Sampling
Allows sampling to be generalized to population
Sampling Error (Margin of Error)
Measurement of poll accuracy from actual opinion
Straw Poll
Informal, non-statistical survey
Gender Gap
Difference in political views between men and women
Agents of Political Socialization
Personal influences of political views (family, school, media)
Political Socialization
Process of developing political beliefs
Political Elites
People with significant political power or influence
Electorate
All eligible voters
Republican
Member of a conservative political party
Democrat
Member of a liberal political party
Moderate
Person with centered political views
Liberal
Supports more government action for social equality
Conservative
Supports limited government and traditional values
Libertarian
Supports minimal government and maximum individual freedom
Socialism
When government plays a major role in the economy
Independent
Voter not affiliated with a political party