International Business Strategy

These flashcards cover key terminology related to International Business Strategy, as discussed in the lecture notes.

Strategy

A set of decisions aligned from vision to operational objectives in an organization.

Critical Success Factors (CSFs)

Essential elements or resources required for a strategy to succeed.

Key Performance Indicators (KPIs)

Quantitative measures used to evaluate how well a strategy is performing.

SMART Objectives

Operational objectives that are Specific, Measurable, Achievable, Relevant, Timed.

Stakeholders

Individuals or groups that can affect or are affected by an organization's strategy and activities.

TOWS Analysis

Structured brainstorming matching internal and external factors to create micro-strategies.

Integration-Responsiveness Framework

A framework that assesses the pressures for cost reduction and local responsiveness in a global strategy.

Multidomestic Strategy

A strategy that emphasizes local adaptation in different markets.

Transnational Strategy

A strategy that seeks to achieve both global efficiency and local responsiveness.

Global Strategy

A strategy focusing on efficiency and standardized products across markets.