Corporate Planning & Strategy

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Last updated 1:52 PM on 5/19/25
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10 Terms

1
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What is Corporate Planning?

A systematic process of defining objectives, developing strategies to achieve those objectives, and implementing plans to ensure effective use of resources.

2
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What are some Strategic Analysis Tools?

SWOT Analysis, PEST Analysis, Porter's Five Forces, Ansoff Matrix, Decision Trees, and Force Field Analysis.

3
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What does Corporate Strategy refer to?

The long-term direction of the business, including growth, stability, and retrenchment strategies.

4
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What is Crisis Management?

Strategies employed by businesses to handle sudden and significant negative events.

5
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What is the purpose of Contingency Planning?

Preparing alternative action plans to address unexpected events or crises.

6
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What are International Growth Strategies?

Methods of expanding business operations across international borders, including mergers, acquisitions, joint ventures, and direct investment.

7
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What is the difference between Horizontal and Vertical Integration?

Horizontal integration involves acquiring competitors, while vertical integration involves acquiring suppliers or distributors.

8
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What is the difference between Cost Leadership and Differentiation strategies?

Cost Leadership is based on being the lowest-cost producer, while Differentiation involves offering unique products/services.

9
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What is the difference between Centralised and Decentralised Management?

Centralised management means decision-making is concentrated at the top levels, while decentralised management allows decisions to be made closer to operations.

10
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What does Corporate Social Responsibility (CSR) focus on?

Business initiatives focused on ethical practices and contributions to societal well-being.