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Gender Bias
the differential treatment or representation of men and omen based on stereotypes rather than real difference
Universality
and underlying characteristics of human beings that is capable of being applied to all, despite difference of experiences and upbringing
Androcentrism
this refers to male centred perspectives in research
when all behaviours is compared to a male standard, so they are considered the norm
female behaviour is judged to be abnormal
Alpha Bias
this exaggerates gender difference, presenting them as fixed and inevitable - suggests that men and women are different in value
such differences are typically presented as fixed and inevitable
more often devalue women in relation to men
Beta Bias
this minimises gender differences, sometimes ignoring underestimating the distinctions between men and women
happens when we assume that research finding apply equally to both genders, even when women have been excluded from the research process
Bias
used to suggest that a person’s view are distorted in some way
this leads to differential treatment between genders, cultues etc. based on stereotypes
Gender Bias AO3
a weakness is that gender differences are presented as fixed and enduring
a weakness is that it may promotes sexism research process
a strength is the emergence of feminist psychology
Gender Bias (AO3): a weakness is that gender differences are presented as fixed and enduring
Evidence = eg. Maccoby and Jacklin concluded that girls have better verbal ability and boys have better spatial ability - dye to hardwired biological brain differences
Explain = this shows how gender difference explanations can be reductionist and not consider a multitude of factors
this means we should be wary of accepting research as biological facts when it might be explained better as social stereotypes
Link = this reduces the generalisability
Gender Bias (AO3): a weakness is that it may promotes sexism research process
Evidence = women remain underrepresented in university departments with most lecturers being men (Murphy 2014)
Explain = this is a weakness as the institutional structures and methods of psychology may produce findings that are gender biased
this calls into question the credibility of certain research due its limited applicability to a wide range of people
Link = therefore this decreases the generalisability
Gender Bias (AO3): a strength is the emergence of feminist psychology
Evidence = feminist psychology argues that androcentrism can be countered by a feminist view eg. Eagly (1978) acknowledged that women may be less effective leaders but this knowledge should be used to develop suitable training programmes
Explain =
Link =
Culture Bias
a tendency to interpret all phenomena through the lens of one’s own culture, ignoring cultural differences
Universality and Cultural Bias
Henrich (2010) review studies in leading psychology journals and found that 68% of participants comes from US and 96% from industrialised nations
suggests that what we know about human behaviours has strong cultural bias
Henrich coined the term WEIRD to describe the group of people most likely to be studied - Westernised, Educated people from Industrialised, Rich Democracies
if the norm is set by WEIRD people then non WEIRD people considered abnormal
Ethnocentrism
judging other cultures by the standards and value of one’s own culture
eg. Ainsworth and Bell’s strange situation
Culture Relativism
the idea that norms and value can only be meaningful and understood within the context of the norms and values of the culture in which it occurs
Berry (1969) made distinctions between etic and emic approaches
etic approach = look at behaviour from outside given culture and attempts to describe hose behaviours as universal eg. Ainsworth and Bell
emic approach= functions from inside the culture and identifies behaviours that are specific to that culture eg. Milgram
Culture Bias AO3
a strength is the emergence of cultural psychology
a weakness is that it may lead to prejudice
a weakness is that it limits the application of studies
Culture Bias (AO3): a strength is the emergence of cultural psychology
Evidence = according to Cohen (2017), cultural psychology is the study of how people shape and are shaped by cultural experience
Explain = this is a strength as it has lead to psychologists take an emic approach and conduct research inside a culture
this suggests that psychologists are aware of the dangers and strive to avoid ethnocentric assumptions
Link = this increases the generalisability of certain knowledge
Culture Bias (AO3): a weakness is that it may lead to prejudice
Evidence = Psychologists piloted the first IQ tests to WWI army recruits but many of the items on the test were ethnocentric, such as assuming everyone would know US presidents names, and this resulted in many ethnic minorities getting low scores
Explain = this is a weakness as it shows how cultural bias can emerge harmful stereotypes to justify prejudice
this means that important factors or research results may be ignored, leading to gaps in knowledge
Link = this reduces the generalisability
Culture Bias (AO3): a weakness is that it limits the application of studies
Evidence = give an example of a study that is Western/individualistic
Explain = does not apply to eastern/collectivist cultures
Link = limits generalisability
Free Will vs Determinism
free will - determinism debate focus on if our behaviour is a matter of free ill or internal and/or external influences that determine who we are and what we do
most approaches in psychology are deterministic but some disagree
Free Will
the belief that humans are active in choosing and self determined to choose their own thoughts
we are masters of our own destiny and therefore choose to reject biological or environmental forces
example = Rogers (1959) only when an individual takes self responsibility is self-actualisation possible.
Determinism
the idea that traits and behaviours are determined by internal and external factors out of our control - all behaviour is predictable
hard determinism
soft determinism
biological determinism
environmental determinism
psychic determinism
Hard Determinism
suggests all human behaviour is determined by internal/external factors entirely out of our control
example = behaviourism suggests that all behaviour is the product of classical and operant conditioning
Soft Determinism
the idea that behaviours are to an extent predetermined by internal/external forces
we still have some element of free will to control our behaviour
example = social learning theory acknowledges that while environmental factors (eg. reinforcement) strongly influence behaviour, individuals still exercise mediational processes (eg. attention) to decide whether to imitate an action
Biological Determinism
the belief that behaviour is determined by internal biological factors that we cannot control eg. genes
example = the MAOA and CDH-13 genes being candidate genes for criminality
Environmental Determinism
the belief that behaviour is determined by features of our external environment that we cannot control such as upbringing
example = phobias are a result of conditioning as demonstrated in Watson’s study on Little Albert
Psychic Determinism
the belief that behaviours is predetermined by innate unconscious drives that we cannot control
example = Freud’s psychosexual stages suggest that anal expulsive behaviours are a result of a fixation on the anal stage
Scientific Emphasis on Causal Explanations
a causal explanation is the belief there is a cause effect relationship where behaviour is determined by internal/external factors
the most scientific approaches take a determinist approach to studying human behaviour
Basic principle of science is that everything in the universe has a cause and effect meaning we can generate general laws
Psychologist use lab experiment to stimulate the controlled conditions of the test and eliminate as many extraneous variables as possible so we can control and predict human behaviour
In experiments they manipulate the independent variable to see what effect this has on the dependent variable
This allows us to establish cause and effect
Free Will vs Determinism AO3
a weakness of free will is contradicting research
a strength of free will is it’s practical value
a weakness of determinism lacks real world applicability
Free Will vs Determinism (AO3): a weakness of free will is contradicting research
Evidence = Libet (1983) found the unconscious brain activity leading up to the conscious decision to move came around half a second before the participant consciously felt they had decided to move
Explain = this is a weakness as it may suggests that even our most basic experiences of free will are actually determined by our brain before we are aware of them
this means that arguments for free will may lack credibility
Link = therefore this reduces the validity of free will argument
Free Will vs Determinism (AO3): a strength of free will is it’s practical value
Evidence = Roberts (2000) looked at adolescents who had a strong belief in fatalism and found they were at greater risk of developing depression
Explain = this is a strength as it suggests that the fact we believe we have free will may have a positive impact on mind and behaviour
this means the emphasis of free will can be applied to treatments to improve mental health by emphasising that conscious decisions to change behaviour
Link = therefore, this increases the applicability
Free Will vs Determinism (AO3): a weakness of determinism lacks real world applicability
Evidence = for example, the idea of a criminal gene implies that criminals have certain characteristics which can be associated with criminal behaviour
Explain = this is a weakness as determinism suggest that all behaviour is caused by internal biological factors that we don’t have control over
this means that it can have negative implications for judicial system which expects individuals to take moral responsibility for their actions
Link = therefore the deterministic approach may complicate this principle, reducing its real world applicability and ecological validity
Reductionism vs Holism Debate
it is not a continuum
whether psychology should study the whole person or components
Holism
Focuses on the whole
Proposes that it only makes sense to study the whole system
Eg. Psychodynamic approach because it looks at multiple different things eg. Conscious/unconscious, id, ego, superego, psychosexual stages
Eg. Humanistic approach as they argue we have free will, self actualisation, and subjective experience
Eg. Zimbardo and Milgram because they look at social context, situational, dispositional
Reductionism
explaining complex and meaningful behaviour by breaking it down into smaller component
Eg. Breaks down mental processes into components eg. Models of memory
Biological reductionism
Environment reductionism
Biological Reductionism
includes the neurochemical, physiological level, evolutionary and genetic influences
eg. biological approach reduces behaviour down to biological level such as genes, hormones
Environmental Reductionism
proposes that behaviour is acquird through interactions with the environment
eg. behaviourist approach reduces down behaviour down to stimulus response link - obtained and maintained using classical and operant conditioning
Levels of Explanation
A part of reductionism that seek to establish a hierarchy as to whether psychology is a science according to specific criteria and methods used to investigate specific behaviours
Based on science and how strong their argument is
Kuhn coined the phrase ‘pre-science’ to define psychology
Using levels of explanation means that the same behaviour/phenomenon can be viewed and explained in a variety of different ways
Highest level of explanation (weakest) = social and cultural – behaviour most people would regard as odd
example = depression being explained by low energy levels
Middle level of explanation = psychological – the individual’s experience of having obsessive thoughts
example = depression being explained by Beck’s Negative Triad and Ellis’ ABC Model
Lowest level of explanation (strongest) = biological
example = depression being explained by candidate genes and neural factors such as abnormal functioning in frontal lobe
Physical – the sequence of movements involved in washing one’s hands
Environmental/behavioural -learning experiences (conditioning)
Reductionism vs Holism AO3
a strength of reductionism is that it forms the basis of scientific approaches
a weakness of holism is that it may lack practical value
a weakness of reductionism is that behaviours can only be understood at a higher level
Reductionism vs Holism (AO3): a strength of reductionism is that it forms the basis of scientific approaches
Evidence = in order to conduct well controlled research we need to operationalise variables - to break target behaviours into smaller parts
eg. the Strange Situation operationalised behaviours such as separation anxiety
Explain = this is a strength as it allows us to conduct and replicate experiments in a way that is objective and reliable
this scientific approach a reductionism gives psychology more credibility
Link = therefore, this increase the validity of a reductionist approach
Reductionism vs Holism (AO3): a weakness of holism is that it may lack practical value
Evidence = eg. from a humanistic approach, if there are different factors that contribute to depression then it becomes difficult to know which is most influential
Explain = this is a weakness as it shows that holistic accounts of human behaviour become harder to use as they become more complex
this suggests that holistic accounts lack practical applicability, making it harder to eg. treat certain conditions
Link = therefore this reduces the generalisability
Reductionism vs Holism (AO3): a weakness of reductionism is that behaviours can only be understood at a higher level
Evidence =
Explain =
Link =
Idiographic Approach
detailed study of one indivdual or one group to provide in-depth understanding
focus onnrecognition of uniqueness
uses subjective experiences
qualitatively data
don’t believe that objectivity is possible in psychological research - it is people’s individual experience of their unique context that is important
Idiographic Approach Examples
Freud - little hans = case study used to explain phobia through the Oedipus complex
clive wearing = unique case showing how brain damage affects memory (supports MSM/LTM distinctions)
HM = memory loss after hippocampus removal showing role of brain structures
Rogers’ person-centred therapy = based on individual client experiences and unconditional positive regard
patient KF = case study supporting the working memory model (STM impairment in verbal but not visual)
Nomothetic Approach
involves studying a large sample of participants
using the findings to generate general laws of behaviour or make inferences about the wider population
uses objective knowledge
based on numerical data or data that can be categorised
quantitative data
seeks standardised procedures which ensures true replication occurs across sample behaviour and remove the contaminating influence of bias
Nomothetic Approach Examples
skinner - operant conditioning = animal studies to develop general laws of learning
pavlov - classical conditioning = principles of association applied to explain learning across species
eysenck’s personality theory = psychometric testing identifies universal personality traits
bowlby’s attachment theory = general laws of attachment (monotropy, survival value)
Idiographic and Nomothetic Approach AO3
a strength is that nomothetic approach has scientific credibility
a strength of the idiographic approach is that it uses qualitative methods
a weakness of the nomothetic approach is a loss of understanding of the individual
a weakness is of the idiographic approach is that it is hard to generalise beyond the individual
Idiographic and Nomothetic Approach (AO3): a strength is that nomothetic approach has scientific credibility
Evidence = uses standardised procedures, group averages and statistical analysis
this allows them to establish general laws about behaviour
Explain =
Link =
Idiographic and Nomothetic Approach (AO3): a strength of the idiographic approach is that it uses qualitative methods
Evidence = such as case studies, unstructured interviews. thematic analysis
Explain = this is a strength as the more in depth data provides more detailed accounts of experience
this may be used to support/challenge existing theories
Link =
Idiographic and Nomothetic Approach (AO3): a weakness of the nomothetic approach is a loss of understanding of the individual
Evidence =
Explain =
Link =
Nature Vs Nurture Debate
it is not a continuum
whether psychology should study the whole person (holism) or study components (reductionism)
as soon as you break down the whole it isn’t holistic
reductionism can be broken into levels of explanation
Nature
assumes heredity/inherited are more influential
founded in the nativist theory that knowledge/abilities are innate
psychological characteristics such as intelligence or personality are biologically determined
Nurture
assumes experiences and environment are more influential
founded in the empiricist theory that knowledge derives from learning and experience
Locke’s view of the mind as a blank slate which experiences are to be written
learner has identified different levels of the environment this includes
prenatal factor eg. smoking
psychological influences eg. music affecting foetus
Measuring Nature and Nurture
concordance rate provides an estimate about the extent to which a trait is inherited - heritability
heritability = the proportion of differences between individuals in a population that is due to genetic variation
.01 (1%) = means genes contribute to almost nothing of individual differences
1.0 (100%) = means genes are the only reason for individual differences
Interactionist Approach
the nature-nuture debate asks whether behaviour is influence more by either
it is not really a debate as behaviour arises from both
environment and heredity interact —> psychologists focus on relative contribution = interactionist approach
Diathesis Stress Model
an underlying vulnerability and the environment or event that acts as a trigger
a disorder is activate from sufficient stress
behaviour results from diathesis + stressor
a genetic vulnerability only leads to disorder is activated by a psychological
Epigenetic
refers to gene activity changes without altering genes themselves
this happens throughout whole life and is influenced by our interaction with the environment
life experiences leaves marks on DNA, switching them on/off
this can influence gene codes on our children and theirs
Nature vs Nurture Debate AO3
a strength is the support for epigenetics
a strength is the real world application
Nature vs Nurture Debate (AO3): a strength is the support for epigenetics
Evidence = Susser and Lin (1992) report that women who become pregnant during the famine went on to have low birth weight babies and these babies were twice likely to develop schizophrenia
Explain = this is a strength as it supports the view that life experiences of previous generations can leave epigenetic markers that influence health
this means we can develop better treatments…
Link =
Nature vs Nurture Debate (AO3): a strength is the real world application
Evidence = research suggests that OCD is a highly heritable mental disorder eg. Nestadt (2010) put the heritability rate at .76
Explain = this is a strength as it shows that the debate has practical applicability to understand the interaction between nature and nurture
this means with greater understanding of which influences more we can generate better treatments
Link =
Nature vs Nurture Debate (AO3):
Evidence =
Explain =
Link =
Ethical Implications
ethical implications concern the consequence that psychological research may have
research question
Sieber and Stanley (1988) warn that the way in which research questions are phrased and investigated may influence the way in which findings are interpreted
dealing with participants
issues such as informed consent, confidentiality and psychological harm may be important in socially sensitive research
the way findings are used eg. changes in legislation or allocation of resources
researchers should consider how finds are used as it may impact what data they actually collect
sensitive information is what the media tend to be interested in and will publicise
effects of research on participant
effects of publication on wider public
Examples of Ethical Implications
Milgram’s obedience research and attitudes to people of different nationalities
Bowlby’s research and the effects on child rearing/working mothers
diagnosis of depression, schizophrenia etc
biological research into offending
Social Sensitivity
research which has potential implications or consequences for society of certain groups eg. leading to prejudice
where a group of people represented in the research might be negatively affected as the result of a study
where a study leads to changes in public policy affecting individuals/groups eg. research into IQ in the 1950s leading to educational changes
Identifying Supporting Research = Gender Bias
Bias | Theories/Studies | Explanation |
Alpha bias (exaggerates differences) | Freud’s psychodynamic theory | Freud viewed femininity as failed masculinity, suggesting women are morally inferior — exaggerates gender differences. |
Example 2 |
Evolutionary approach to relationships
| Suggests men are more sexually promiscuous due to biological pressures, while women are choosier — exaggerates innate gender roles |
Beta bias (ignores differences) |
Fight or flight response research
| Early research was based on male animals and assumed results applied to females — ignored hormonal differences. |
Example 2 |
Kohlberg’s moral development theory
| Based only on male participants but applied to both genders — ignored female moral reasoning styles. |
Identifying Supporting Research = Culture Bias
Bias | Theories/Studies | Explanation |
Ethnocentrism | Ainsworth’s Strange Situation | Based on American child-rearing norms — misclassified other attachment styles as “insecure” (e.g., German independence). |
Example 2 | Milgram’s obedience study | Findings reflect Western obedience values and may not generalize to collectivist cultures |
Cultural relativism | Mead’s research on gender roles in tribes | Demonstrated that gender roles vary by culture — challenges universal assumptions. |
Example 2 | DSM and mental illness classification | Diagnoses are based on Western norms — what’s “abnormal” in one culture may be normal in another |
Identifying Supporting Research = Free Will vs Determinism
Position | Theories/Studies | Explanation |
Free Will | Humanistic approach (Rogers, Maslow) | Emphasises personal choice and self-actualisation — humans control their behaviour. |
Example 2 | Moral responsibility in law | Assumes individuals have free will and accountability for actions. |
Determinism | Behaviourism (Skinner) | Behaviour is determined by environmental reinforcement and conditioning. |
Example 2 | Biological approach | Behaviour determined by genetics and neurochemistry (e.g., serotonin and depression). |
Example 3 | Psychic determinism (Freud) | Behaviour determined by unconscious conflicts and early experiences. |
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Identifying Supporting Research = Nature vs Nurture
Position | Theories/Studies | Explanation |
Nature | Biological approach | Behaviour explained by genes, hormones, and brain structure (e.g., OCD linked to genetic vulnerability). |
Example 2 | Twin studies (Bouchard et al.) | High concordance rates for intelligence and schizophrenia suggest genetic influence. |
Nurture | Behaviourist approach | Behaviour learned through conditioning and environment (e.g., phobias via classical conditioning). |
Example 2 | Bandura’s social learning theory | Children learn behaviour through observation and imitation. |
Interactionist | Diathesis–stress model (e.g., schizophrenia) | Both genetics (predisposition) and environment (stressors) interact to produce behaviour. |
Example 2 | Epigenetics research | Environment affects gene expression — nature and nurture intertwined. |
Identifying Supporting Research = Reductionism vs Holism
Approach | Theories/Studies | Explanation |
Reductionism | Biological approach | Explains complex behaviour by reducing it to neural or genetic causes. |
Example 2 | Behaviourism | Reduces behaviour to stimulus–response associations. |
Example 3 | Cognitive approach | Reduces thought processes to computational models of information processing. |
Holism | Humanistic approach | Considers the whole person and their subjective experience, not just component parts. |
Example 2 | Social psychology (conformity) | Group behaviour explained through social context (e.g., Zimbardo’s study) |
Example 3 | Gestalt psychology | “The whole is greater than the sum of its parts” — perception as holistic. |
Identifying Supporting Research = Idiographic and Nomothetic
Approach | Theories/Studies | Explanation |
Idiographic | Humanistic approach (Maslow, Rogers) | Focuses on individual experience and uniqueness (e.g., case studies). |
Example 2 | Psychodynamic approach (Freud’s case of Little Hans) | In-depth study of a single person to understand behaviour. |
Example 3 | Case studies in neuropsychology (HM, KF) | Unique cases reveal insights into memory and cognition |
Nomothetic | Behaviourist approach | Establishes general laws through experiments (e.g., principles of conditioning). |
Example 2 | Cognitive approach | Uses controlled lab studies to find universal models of information processing. |
Example 3 | Biological approach | Uses quantitative data (e.g., brain scans, genetic testing) to form general laws. |