Tourism 1.4

Dependables (Their Characteristics)

• More thrifty (cautious about spending money)

• Prefer structure and routine

• Travels in groups and opt for mass tourism

• Likes visiting the same locations repeatedly

• Prefers to visit areas with well-developed facilities for convenience.

• Prefers to visit a wide range and variety of different locations and activities.

• Follows a tour guide or travel trends instead of themselves.

Venturers (Their Characteristics)

S- Spending: high or low?

P- People: In groups or alone?

A- Attractions: A variety or Specific / Type of Locations

M- Mass Tourism or Niche Tourism?

• Spending money more readily.

• More spontaneous and prefers to travel alone.

• Prefers to visit different locations each trip

• Doesn’t mind visiting locations that have less developed facilities such as plains and grasslands: participating in less-known activities and new experiences.

• They are the people who start the travel trends. and opt for niche tourism.

Personality Characteristics Influence on Travel Patterns.

→ For example, in Mongolia, when they were beginning to develop their tourism industry, they attracted many venturer type tourists who did not mind the lack of tourism facilities, as they also visited plains and the grasslands. However, for Dependable type of tourists, they preferred to visit more urbanized towns and areas with well-developed facilities for convenience.

Personality Characteristics Influence on the Development of A Country.

→ For example, Costa Rica used to attract many Venturer-type tourists, however it has developed and evolved over time and has started to attract dependable tourists instead, Costa Rica began losing its appeal to venturer type tourists. Therefore, in order to remain profitable, the government decided to protect all their natural areas and to promote adventurous activities in order to continue attracting venturer-type tourists. Hence by recognizing the type of activities and the decisions these tourists make, countries are able to decide how to promote their country and destination. What may start out as a destination that attracts venturer may change and attract more dependable-type tourists.

Differences between Mass Tourism and Niche Tourism.

Mass Tourism attracts dependables, but Niche Tourism attracts Venturers.

Mass Tourism involves tour guides and a large group of people but Niche Tourism involves a few or less people.

Mass Tourism involves a wide range of different activities for dependables but Niche Tourism involves specific and small range of activities for Venturers.

Mass Tourism is cheaper due to services being bought in bulk and is less customizable, but Niche tourism is more customizable as it involves less people and is more expensive