Business Strategies

Definitions, terms and information about business strategies.

Backward vertical integration

The business combines with/merges/takes over its suppliers up the supply chain/production chain.

Barriers of new entrants to the market

The existing barriers that prevent new entrants from entering the market successfully.

Buyers

The customers/consumers/clients who purchase goods and services from the business.

Competitors

Rival businesses that sell similar or identical products to the customers of your (the) business.

Competitor’s profile

The systematic gathering of data of a competitor that the business uses to enhance its competitive position.

Concentric diversification

The business adds new products/services that are unrelated to existing products which may appeal to new groups of customers.

Conglomerate diversification

The business adds new products/services that are unrelated to existing products which may appeal to new groups of customers.

Defensive strategies

The business uses defensive strategies to defend the existence/survival/operations of the business during times of financial difficulty/turmoil/defend itself from competitors.

Diversification strategies

Used to expand/extend business operations by adding products/services/markets/stages of production of the existing business into new markets/market segments.

Divestiture/Divestment

The business disposes/selling some assets/divisions that are no longer profitable/productive/functional/relevant.

Forward vertical integration

The business combines/merges with/takes over its distributors down the supply chain/production chain.

Horizontal diversification

The business adds new products/services that are unrelated to existing/current products, but which may appeal to existing/current customers/consumers.

Horizontal integration

The business takes control of/incorporates/merges with other businesses in the same/related industry which produce/sell the same/similar products.

Industrial analysis tool

A specific tool/technique/method/process that is used by a business environment/different business environments.

Integration strategies

Used by business to gain control over suppliers/distributors/competitors.

Intensive strategies

Require intensive efforts by the business to improve its competitive advantage/position with existing or new products in the market, in order to increase/improve the profitability of the business.

Liquidation

The business sells all assets to pay creditors due to lack of capital/the inability to repay creditors/bankruptcy.

Market development

The business uses this growth strategy to sell existing/current products in new markets/geographical areas.

Market penetration

The business focus on selling existing/current products into the existing/current products into the existing/current market to increase their market share.

Market share

The portion of the market/customers to which the business sells products/services.