GMGT 1000 Quiz 1

What is international English and why is it important in business writing?

• A way of writing that is easily understood, culturally appropriate, and diplomatic

• User-friendly in terms of words, sentences, formats, and visuals

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• key to being a successful employee in a highly competitive global market.

• The moment a company launches a website, it becomes an international business.

• it ensures your tone respects diverse cultural backgrounds and avoids accidental offences

• prevents costly communication misunderstandings that waste company time and money.

What are the main four keys to effective writing?

Who? - Identify your audience
Why? - Establish your purpose
What? - Formulate your message
How? - Select an appropriate style and tone

What are the remaining three keys to effective writing?

Establishing Purpose - Knowing the why will help you communicate better, ease the writing process, and help you get to the point faster

Formulating your message - Your message is the sum of the facts, responses, and recommendations you put into writing (scope and detail)

Style and Tone

TRUE or FALSE: when writing effectively, the questions who, why, what, and how function independently?

FALSE

They all work together
- 1) Write for a specific audience
- 2) Clearly defined purpose in mind
- 3) About a topic readers understand
- 4) In a language appropriate for the occasion

What is style?

What is tone?

How something is written rather than what is written

Your attitude toward a topic or toward an audience

What are ethical requirements on the job?

- Honesty/accuracy
- Clarity/transparency
- Confidentiality
- Fairness + inclusivity
- Respect/professional tone

What are the five processes that make up writing?

1. Research
2. Plan
3. Draft
4. Revise
5. Edit

What are the 3 types of planning?

•Clustering is diagramming thoughts about a topic by writing
them down, circling them, and connecting related thoughts.
•Brainstorming is listing information on a topic in any order as
quickly as you can.
•Outlining is organizing and grouping information into categories
by using headings, numbers, and letters.

What are lean/clear sentences?

What is active voice?

- Avoiding complex, lengthy sentences
- Combine short, choppy sentences
- Use ACTIVE VOICE
- No repeating words or phrases

Tell WHO does WHAT to WHOM/WHAT
- Subject, verb, object
- Example: the boy hit the ball

What dictates which e-communication method you should select?

When should you use an Email vs. a Blog Post vs. a Company Messaging System?

Your reader’s needs and the specific type of message you are sending.

Email: Longer messages or when sending document attachments.

Blog Post: Communicating in more detail with customers.

Messaging System: When a team needs to see brief information right away

Why are e-communications considered legal records?

What are the key characteristics of a professional business email?

What is the core business function and ideal tone of a Business Blog?

They reflect the company’s legal/ethical standing. Therefore, you must never use them for personal messages, never write emails about raises, grievances, or complaints, and always include dates/timestamps when documenting facts for safety.

It is routine, businesslike, free from mistakes, carefully researched, and polite. (Note: While it is the most relaxed business correspondence, it is never handled like a personal email) .

Its function is to attract readers, build relationships, and promote/market products or ideas. Blogs are an area where you actively want to adopt an informal tone.

What are some Questions to Ask About Your Audience?

Who is my audience?
• Colleagues, managers, clients, consumers

How many people will make up my audience?
• One, small group, large group, global consumers

How well does my audiences understand English?
• Non-English, primary language, second or third language, global audience

How much does my audience already know about my topic?
• Well informed or needs to be briefed, updated or given background information

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What is my audience’s reason for reading my work?
• Routine duties, info to solve a problem, descriptive, complete details vs short summary, decision-making, legal

What are my audience’s expectations about my written work?

• Formal letter vs. email or social media, formal, relaxed or conversational.