Chapter 13: Out of Home Advertising

These flashcards summarize key terms and concepts of Out of Home advertising based on the chapter notes.

Out of Home Advertising

Advertising that reaches people outside their home.

Types of Out of Home media

Includes outdoor, transit, and place-based media.

Billboards

Large outdoor advertising structures typically found in high-traffic areas.

Mobile Billboards

Custom-designed vehicles with poster panels that reach consumers at special events.

Digital Billboards

Billboards that display digital content and can adapt based on weather or time.

Augmented Reality in Billboards

Interactive billboards that use digital animation to engage viewers.

Beacon technology

Bluetooth devices that communicate with smartphones to send targeted messages.

Street Level Advertising

Advertising that is purchased in 4-week blocks and can be backlit for nighttime visibility.

Wallscapes and Murals

Large scale advertisements placed on the sides of existing buildings for visibility.

Transit Advertising

Ads displayed on buses, transit shelters, and related locations aimed at commuters.

Place-Based Media

Advertising that targets specific locations where potential customers are likely to be.

Buying OOH Advertising

Typically purchased in 4-week intervals using rate cards based on Gross Rating Points (GRPs).