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Demographics
Population characteristics like age, race, gender, income, and education.
Individualism
The belief that people should be responsible for themselves.
Equality of Opportunity
The belief that everyone should have a fair chance to succeed.
Free Enterprise
An economic system where private businesses compete with limited government control.
Rule of Law
The idea that everyone, including government officials, must follow the law.
Limited Government
The idea that government power should be restricted.
Political Attitudes
People’s opinions about politics, government, and policy.
Political Socialization
The process of developing political beliefs.
Opinion Poll
A survey that measures public opinion.
Benchmark/Tracking Polls
Polls used to measure support at one point or track changes over time.
Entrance/Exit Polls
Polls taken when voters enter or leave a voting place.
Sampling Techniques Identification of Respondent
Methods used to choose and identify people in a poll.
Mass Survey/Focus Group
A mass survey asks many people questions, while a focus group gathers detailed opinions from a small group.
Sampling Error
The possible difference between poll results and the true population opinion.
Reliability
How consistent and trustworthy poll results are.
Veracity
The truthfulness or accuracy of information.
Democratic Party
One of the two major U.S. parties, usually more liberal.
Liberal
Someone who generally supports more government action to address social and economic issues.
Republican Party
One of the two major U.S. parties, usually more conservative.
Conservative
Someone who generally supports limited government, traditional values, and free markets.
Libertarian
Someone who supports very limited government in both economic and personal matters.
Ideology
A set of political beliefs and values.
Marketplace
The economic space where goods and services are bought and sold.
Keynesian Economics
The idea that government should spend money to help manage the economy during downturns.
Supply-Side Economics
The idea that cutting taxes and regulations can encourage business growth.
Minority-Majority
A population where racial or ethnic minorities together make up the majority.
Gender Gap
Differences in political opinions or voting patterns between men and women.
Citizens
Legal members of a country.
Electorate
The people who are eligible to vote.