Ch14_Legal Issues in Sports Marketing

These flashcards cover important vocabulary and concepts related to intellectual property in sports marketing, focusing on trademarks, copyrights, patents, and legal cases.

Intellectual Property

A legal category that protects intangible creations of the human mind such as inventions, artistic works, and symbols.

Trademark

A word, name, symbol, or device used by a manufacturer or merchant to identify and distinguish their goods from others.

Copyright

Provides exclusive rights to use, distribute, and profit from a created work, protecting the expression of ideas but not the ideas themselves.

Patent

Grants exclusive rights to inventors for new and useful processes, machines, or compositions of matter.

Secondary Meaning

The recognition by consumers that a specific product is associated with a particular source, often allowing trademarks to gain protection.

Federal Trademark Act of 1946 (Lanham Act)

A law that protects trademarks and service marks, outlining the primary types of trademark protections across the United States.

Service Mark

A mark used to identify and distinguish the services of one provider from another, often in advertisements.

Collective Mark

A trademark or service mark used by members of an association or organization to signify membership.

Trademark Infringement

The unauthorized use of a trademark that causes confusion among consumers as to the source of goods or services.

Trade Dress

Visual appearance or packaging of a product that signifies its source and is protected under trademark law.