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Entrepreneurship
The process of starting and running a new business, typically involves innovation and risk-taking in the hope of making a profit.
Entrepreneyrship involves ?
Pursuing business opportunities, Innovation, Seeking growth
Innovation
either creating a new good, service or process, or significantly improving an existing one.
The Personal Motivation behind starting a business
the desire for Financial and Personal independence, to make a profit, to fulfil a market need, to fulfil a social need
market need
the goods or services that customers require that are not readily available.
social need
the production and/or selling goods and services for the purpose of making the world or the community a better place.
Business managers
A business manager runs a business on a day-to-day basis so that it makes a profit.
Entrepreneur
A person who is willing to seize opportunities to star and operate a business, and is prepared to take risks in the hope of making a profit.
Entrepreneurs tend to have
a shared vision, initiative, innovation and exterprise
Business Opportunity
A set of circumstances that a person can perceive as avenue to success.
different Business opportunity
Innovation, Market Opportunities, Changing Customer Needs, Research and Development,Technological Development, Global Markets
research and development
Indviduals and businesses undertake R+D in order to expand their knowledge of products and processes.
Changing customer needs
Changing incomes
changing tastes and fashions
changing prices of complementary and substitute goods and services.
changing population
Changing expectations about the market, including future prices and incomes
Changes in number of potential customers
The importance of goal setting
A business goal describes what business expects to accomplish over a set period. Without a goal, a business has no clearly defined purpose and nothing to aspire to.
SMART goals
Specific , Measurable, Attainable, Revelant, Time Bound
vision statement
A vision statement describes where the business wants to be in the future.
mission statements
a mission statement describes what the business does and how it will achieve its vision
Finacial Goals
Making a Profit, Increase Sales, Increase Market Share, Expand the business, Maximising the return on investment, Improving the way that the business operates.
Increase Market Share (Finanacial Goals)
Market share is a businesses share of total industry sales. Small market share gains often translate into large profits for these businesses.
Expand the business (Financial Goals)
Many businesses want to grow
-opening more outlets
-employing more staff
-starting new projects
-introducing innovative products
-merging with another business
Maximising the return on investment (Financial Goal)
The return on investment is ratio that relates the money gained or lost on an investment relative to the cost of the investment.
Social Goals
community service, provision of employment, social justice, ecological sustainability
Social Justice (Social Goal)
A potential business owner may plan to adopt a set of policies to ensure employees and/or other community members are treated equally and fairly.
The decision making process
Step 1: Develop Goals
Step 2: Outline the facts
Step 3: Identify alternate solutions
Step 4: Analyse the alternatives
Step 5: Choose the alternatives and implement it.
What is business concept development?
The development of the business concept is when the prospective business owner takes an idea that has arisen from an assessment of possible opporunities, and begins to turn it into an actual business.
What is IP?
IP is any creation of the mind such as a new invention, a brand, a design or artistic creation.
What are the 5 common ways to protect IP?
Trademark, Patent, Copywright, Design rights, Domain name
decision making
It is the ability to identify the options available and then choose a specific course of action from the alternatives.
Design Rights
These are rights given to the owner to commercially use, license or sell a design (the visual appearance of a product).
Market Research
It is a process involving gathering and analysing information concerning a specific market.
Market Research Steps
Step 1: I identifying what information is needed to make a decision about the potential of the businesses.
Step 2: Gathering relevant information. E.g surveys, interviews , examining government statistics.
Step 3; analysing and interpreting relevant results to assist in decision making.
Market Conditions
The features of a market into which a new good or service is to be introduced, including factors such as number of potential customers, level of competition and potential customers, level of competition and potential of growth.
Feasibility Study
It is an assessment of the practicality and potential success of proposed business idea.
Feasibility study has
an assessment of the market,
a consideration of the operation,
an analysis of commercial feasibility,
an appraisal of the potential owner’s management ability,
an understanding of whether others have tried this idea.
An assessment of the market (feasibility study)
This involves analysing the level and type of demand for the new and improved product, who and where potential customers are and why they will buy the product, who the present and potential competitors are and their strengths and weaknesses, and what the business’s competitve advantage is.
A consideration of the operations ( feasibility study)
This involves describing the product that will be sold, the resources needed such as staff and support personnel and the location of the business and legal requirements.
An analysis of commercial feasiblity (feasiblity study)
This involves how long it will take before the business has its first sale, how the price of the product will be determined, how much finance will be needed to start the businessas well as forecasting sales, costs, cash flow and profit.
An appraisal of the potential owner’s management ability (feasibility study)
The qualities requires to be a successful business owner.
An understanding of whether others have tried this idea ( feasibility study)
if they failed find out why
Economy
Is a system set up to determine what to produce , how to produce and to whom production will be distributed.
The contribution of the businesses to the economy
Business contribution to employment and taxation to revenue
Business contribution to economic growth
Business contribution to export earnings
Business contribution to R+D
Business contribution to social wellbeing
Business Contribution to career and social wellbeing
Business contribution to innovation
Business Contribution to corporate social responsiblity
balance of payments (BOP)
The BOP is a record of a country’s trade and financial transactions with the rest of the world.
Business Contribution to export earnings
a favourable BOP exists when there are more payments coming in than going out. Exporting products creates jobs, boosts incomes and improves living standards.
Corporate social responsiblity
Involves the managers or owners of a business taking steps beyond what is required by law to ensure that the broader social welfare of the community - including employees, customers, suppliers and the environment- is taken into consideration when making business decisions.
Government Investment in research and development
Federal and state governments support businesses to conduct research and development through direct funding,grants and tax incentives.
Council grants for new businesses
Local councils will provide business grants and funding programs. the objective is to encourage the establishment, growth and retention of innovative, creative and sustainable businesses.
business environment
the surrounding conditions in which the business operates. Internal or External
Internal environment
Factors over which the business has some degree of control; it is sometimes called the micro environment.
External environment
Factors over which the business has little control. Operating and Macro.
Operating Environment
The specific outside stakeholders with whom the business interacts in conducting its business.
Macro Environment
The broad conditions and trends in the economy and society within which a business operates.
Internal Environment
Employees and managers, Legal business structure, Type of business model, Business location, sources of finance, business support services
Operating environment
Customers, Competitors, Suppliers, Special Interest Groups
Macro environment
Corporate social responssiblity, Global Issues, Economic Conditions, Legal and government regulations, Societal attitudes and behaviours, Technological considerations.
Business entity
An organisation that exists separately to its owner in order to produce and sell goods and services.
Incorporated
A business that has a separate legal existence apart from its owner(s).
Sole Trader
A business owned and operated by one person.
Unlimited Liability
When the business owner is personally responsible for all the debts of their business.
partnership
an unincorporated business structure with a minimum of 2 and a maximum of 20 owners.
Silent or sleeping partner
One who contributes financially to a business but takes no part in running the business.
incorporation
the process that a business goes through to become a registered company and a separate legal entity.
shareholders
the owners of a company who are entitled to a share of its profits.
limited liability
when the shareholders of a company cannot be held personally responsible for the debts of the business.
Private Limited Company
An incorporated business with a minimum of 1 shareholder and a maximum of 50 non-employee shareholders.
Public Listed Company
An incorporated business with a minimum of one shareholder( and no maximum), and whose shares are openly traded on the Australian Securities Exchange.
Prospectus
A legal document that provides details about investment in the company.