Public Relations, Social Media, and Sponsorships

Public relations is often perceived as more __________ and __________ than other forms of promotion because much of the information is tailored to sound as if it has been created by an independent organization.

neutral; objective

A __________ includes putting a positive spin on news stories and is a commonly used tool in public relations.

press release

Companies use ________ to create positive stories about them to be picked up by the media, which can lead to unsolicited publicity.

public relations efforts

Sponsorships often create a lot of __________ for organizations as they associate their name with events, buildings, and causes.

publicity

One of the most popular forms of social media is __________, which has over 800 million users worldwide and is widely used for brand promotion.

Facebook

__________ occur when companies support nonprofit organizations to strengthen their brand affiliation and positively impact public relations.

Cause-related marketing

Negative publicity can lead organizations to use __________ communication methods to mitigate damage to their reputation.

crisis

__________ is a fast-growing area of sponsorship where companies collaborate with social media publishers to generate conversations about their brands.

Social media sponsorship

What is the primary function of a top in toy play?

To spin and balance for entertainment and skill development.

Name one historical use of tops aside from play.

Tops have been used in ancient rituals and as tools for divination.

Which materials are commonly used to make spinning tops?

Wood, plastic, metal, or a combination thereof.

What is a 'dynamo top'?

A top that generates electricity while spinning due to its motion.

Can tops be used for educational purposes?

Yes, they can teach concepts like physics and motion.

What is a 'top spinning competition'?

A contest where participants compete to see whose top spins the longest.

What cultural significance do tops have in some societies?

Tops can symbolize luck, skill, or childhood in various cultures.

What is a 'Gyroscope top'?

A top using gyroscopic principles to maintain its balance and direction.

How does friction affect the spinning of a top?

Friction slows down the top, ultimately causing it to stop spinning.

What famous movie features a spinning top as a significant symbol?

'Inception' uses a spinning top to indicate reality versus dreams.

Public relations is often viewed as more __________ compared to advertising because it relies on earned media.

neutral

A well-crafted __________ can help generate positive media coverage for a company.

press release

The goal of __________ is to create favorable news coverage of an organization's activities.

public relations efforts

Events sponsored by a company can lead to increased __________ and brand awareness.

publicity

One of the most utilized platforms for digital marketing is __________, with millions of active users.

Facebook

Supporting causes through __________ can enhance a company's public image and customer loyalty.

cause-related marketing

In times of crisis, organizations often employ __________ strategies to safeguard their reputation.

crisis

Companies engage in __________ by partnering with social media influencers to reach broader audiences.

social media sponsorship

The use of tops in educational settings often involves understanding principles of __________ and physics.

motion

A __________ is often an indication of childhood play and is used in various cultural activities.

top