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Profitability
Revenue, Costs
4Ps
Product, Price, Promotion, Place
Porter's 5 Forces
Bargaining power of customers, Bargaining power of suppliers, Threat of substitutes, Threat of new entrants, Existing rivals
3Cs
Customers, Competition, Company
Market Entry
Market, Client capabilities, Financials, Entry strategy
Pricing
Cost-based, Value-based, Competitor-based, Overall strategy
Merger & Acquisition
The market, The target, The buyer, Synergies and risks