2024 National FFA CDE Agricultural Communications Writing Mechanics Exam

Flashcards covering key concepts from the 2024 National FFA CDE Agricultural Communications Writing Mechanics Exam.

Conflict of Interest

A scenario where a reporter is compromised due to personal interests, such as writing about their own farm or receiving incentives.

Minimum resolution for printed photographs

300 ppi is required to avoid pixelation.

Lead paragraph length

A good lead paragraph should not exceed 25 words.

Altruism

The selfless concern for the well-being of others, not related to passing off someone else's work.

Plagiarism

Passing off someone else's work as your own.

Noise in communication

Barriers to receiving or decoding a message.

Process color printing

Uses the CMYK color format.

The New Jersey Gazette

The oldest continuously published periodical in North America.

Direct Marketing

Marketing focused specifically on the end-user.

Risk Communicators

Professionals who manage communication around potential or actual risks.

Agricultural Communications

A field focusing on effective messaging and media relationships in agriculture.

A news release

A formal statement issued to the media giving information on a particular matter.

Exclamation point usage

Should be used sparingly to avoid overuse in written communications.