DECA EFB: OAKBERRY, Location Specific

GOOD LUCK

What is OAKBERRY?

A fast-casual Brazilian açaí bowl franchise focused on healthy, customizable, and quick-service meals.

What is OAKBERRY’s main goal?

To serve healthy, premium fast food that is customizable, visually appealing, and aligned with wellness trends.

Why is OAKBERRY easy to scale as a franchise?

Simple menu, standardized ingredients, quick prep, and strong international brand consistency.

What is OAKBERRY’s competitive advantage?

Combines health-focused food with fast service and strong branding that appeals to Gen Z and millennials.

Why do customers choose OAKBERRY over smoothie shops?

More filling, customizable bowls, trendy branding, and perceived as a full meal instead of a drink.

What type of population does Raleigh have?

A young, fast-growing, and educated population with many students and professionals.

Why does a young population matter for OAKBERRY?

Younger consumers are more likely to follow health trends and buy Instagrammable food.

What lifestyle trends support OAKBERRY in Raleigh?

Fitness culture, wellness trends, active lifestyle, and fast-casual dining demand.

Why is Raleigh’s growth important?

More population growth means expanding customer base and long-term demand.

Who is your target market?

Health-conscious teens, college students, and young professionals.

How would you respond to competition?

Strong branding, customer experience, and product differentiation.

Why did you choose Raleigh?

It has a growing, young, health-conscious population aligned with OAKBERRY’s target market.

What if costs increase?

Adjust pricing, improve efficiency, or optimize supply chain.

What is your biggest risk?

Competition and shifting consumer trends.

How would you increase sales?

Marketing campaigns, social media, promotions, and partnerships.

How do you attract customers?

Strong branding, social media marketing, and targeting health-conscious consumers.

What makes your franchise successful long-term?

Strong brand positioning, scalable operations, and alignment with health and wellness trends.

How many employees does an OAKBERRY store typically require?

About 1–3 employees per store due to efficient operational design.

What is the estimated startup cost for an OAKBERRY franchise?

Approximately $150,000–$300,000+ depending on location and build-out. (for our location, $200,000)

What is the OAKBERRY franchise fee?

About $30,000 upfront.

What are OAKBERRY royalty fees?

Approximately 6% of gross sales plus additional marketing fees (~3%).

What is OAKBERRY’s growth rate?

Expanded to 700+ locations across 30+ countries within less than a decade.

What is OAKBERRY’s supply chain focus?

Uses standardized açaí sourcing from the Amazon region to maintain consistency and authenticity.

What is Raleigh, NC population (metro area)?

Approximately 1.4–1.5 million people in the Raleigh-Cary metro area.

What is Raleigh city population?

Approximately 470,000+ residents (2024 estimate).

Why is Raleigh growing quickly?

It is part of the Research Triangle with strong tech, university, and job growth.

What is Raleigh’s median age?

About 34 years old, indicating a young population.

Why is a young population important for OAKBERRY?

Younger consumers are more likely to adopt health trends, fast-casual dining, and social media-driven food brands.

What is Raleigh’s economic base?

Technology, healthcare, education, government, and research industries.

What major institutions drive Raleigh’s economy?

NC State University, Duke University (nearby), UNC Chapel Hill (Research Triangle)

What is the unemployment rate trend in Raleigh?

Generally lower than U.S. average due to strong job growth in tech and healthcare sectors.

Why is Raleigh good for franchise expansion?

High population growth + strong job market + educated workforce + rising disposable income.

What is Raleigh’s education level like?

High percentage of college-educated residents due to Research Triangle universities.

What is Raleigh’s job market known for?

High growth in tech, biotech, healthcare, and research careers.

What is a major advantage of Raleigh for franchises?

Steady in-migration of young professionals and students increases customer base annually.

What is the median household income in Raleigh metro?

About $92,000–$100,000 depending on dataset, above the U.S. average.

Why is Raleigh’s income level important for OAKBERRY?

Higher income levels increase discretionary spending on premium health foods like açaí bowls.

What is Raleigh’s per capita income, and what does high per capita income indicate for OAKBERRY?

Approximately $49,000–$52,000

This means: stronger individual spending power and higher likelihood of repeat purchases.

What is the poverty rate in Raleigh?

About 10–11%, lower than many U.S. metro areas.

Why does lower poverty rate matter for OAKBERRY?

It indicates a larger stable middle-class and upper-income customer base.

What percentage of Raleigh residents have a bachelor’s degree or higher?

About 50–54% of residents.

Why is high education level important for OAKBERRY?

Higher education correlates with higher health awareness and preference for wellness-focused food options.

What is the Research Triangle?

A major U.S. tech and research hub formed by Raleigh, Durham, and Chapel Hill.

What is Raleigh’s cost of living compared to the U.S.?

Slightly above or near the national average (~101 index).

Why is cost of living important for OAKBERRY?

It indicates residents can afford premium-priced fast-casual meals.

Why do job opportunities matter for OAKBERRY?

More jobs → more disposable income → higher frequency of dining out.

What is Raleigh’s population growth trend?

Consistently growing due to migration into the Research Triangle region.