Consumer Behavior Study Guide Exam 3

A collection of vocabulary flashcards covering key concepts related to consumer behavior, atmospherics, consumer decision processes, and marketing ethics.

Atmospherics

The process managers use to manipulate the physical retail environment to create specific mood responses in shoppers.

Crowding

A feeling experienced by shoppers when more people enter a store or when more merchandise is placed, leading to negative outcomes.

Scent in Marketing

An important cue used by brands to create mood, can be central or peripheral, and affects consumers even when processed non-consciously.

Temporal Perspectives

Situational characteristics related to the effect of time on consumer behavior.

Evaluative Criteria

Desired characteristics that meet consumer needs.

Evoked Set

The brands or products considered for solving a particular consumer problem, excluding those that are unawareness, inert, or inept.

Local Mobile Search

Searches for information from a mobile device pertaining to the current or planned geographic location of a consumer.

Rational Choice Theory

Assumes consumers seek an optimal solution based on skills and motivation, which does not change with situational factors.

Prospect Theory

A theory suggesting that people fear losses more than they value gains.

Choice Overload

A phenomenon where having too many options leads to consumer confusion and difficulty in making a decision.

Omni-Channel Shopping

Consumers who browse and purchase using multiple channels.

Cognitive Dissonance

A mental discomfort felt when beliefs and actions do not match.

Post-Purchase Dissonance

The feeling of discomfort that occurs after making a purchase, influenced by commitment level and consumer anxiety.

Sentiment Analysis

A method of analyzing large volumes of text to measure its positivity, negativity, or neutrality.

Brand Loyalty

The tendency of consumers to continue buying from the same brand.

Churn Rate

The turnover in a firm's customer base that indicates how many customers stop doing business with an entity.

AMA Code of Ethics

A guide for ethical marketing conduct which emphasizes honesty, responsibility, equity, transparency, and citizenship.

Dark Patterns

Design techniques used in websites that may deceive users into making choices they might not otherwise make.