Theory of Reasoned Action and Theory of Planned Behavior

Flashcards covering key concepts from the Theory of Reasoned Action and Theory of Planned Behavior.

Theory of Reasoned Action

A theory stating that health behavior results from intention, meaning individuals are more likely to engage in a behavior they plan or aim to do.

Theory of Planned Behavior

An extension of the Theory of Reasoned Action which includes perceived behavioral control as a factor influencing intentions and behavior.

Intention

A commitment to carrying out a behavior which is influenced by attitudes, subjective norms, and perceived behavioral control.

Attitudes

A series of beliefs that collectively influence a person's evaluation of a behavior; for example, beliefs about vegetarianism leading to a positive or negative attitude.

Subjective Norms

The perceived social pressure to engage or not engage in a particular behavior, shaped by normative beliefs about what significant others want us to do.

Volitional Control

A behavior that an individual can decide to engage in at will, like brushing teeth or exercising.

Behavioral Control

An individual's perceived control over performing a behavior, which may not be entirely within their willful control.

Examples of Behavior Under Volitional Control

Behaviors such as brushing teeth, skipping dessert, exercising, and using sunscreen that can be performed at will.

Examples of Behavior Not Under Volitional Control

Behaviors such as getting 8 hours of sleep or avoiding secondhand smoke, which may be affected by external factors beyond personal control.

Significant Others

Key individuals in a person’s life whose opinions and behaviors can influence subjective norms and intentions, such as parents, friends, and health care providers.