Lean start up

0.0(0)
Studied by 0 people
call kaiCall Kai
learnLearn
examPractice Test
spaced repetitionSpaced Repetition
heart puzzleMatch
flashcardsFlashcards
GameKnowt Play
Card Sorting

1/8

encourage image

There's no tags or description

Looks like no tags are added yet.

Last updated 4:37 PM on 6/12/26
Name
Mastery
Learn
Test
Matching
Spaced
Call with Kai

No analytics yet

Send a link to your students to track their progress

9 Terms

1
New cards

loop

  1. build

  2. measure

  3. learn

2
New cards

different types of MVP

  • video MVP

  • concierge MVP

  • wizard of oz MVP

3
New cards

3 engine of growth

  1. sticky engine

  2. viral engine

  3. paid engine

4
New cards

sticky engine metrics

  • customer acquisition rate

  • churn rate

5
New cards

viral engine metrics

viral coefficient (avg number of customers recruited by every recruited customer)

6
New cards

paid engine metrics

cost per adquisition

lifetime value

CPA - LTV = how profitable a customer is and the cost of acquiring it

→ this determines the growth rate of such company

7
New cards

pivot or persevere?

  1. establish a basilbe of the current situation with MVP

  2. attempt to tune MVP towards the ideak through build measure learn loop

  3. pivot or persevere

8
New cards

3 types of pivot

  1. customer segment pivot

  2. value capture pivot

  3. engine of growth pivot

9
New cards

value capture pivot

decidiing to give away the product for free and charge through advertisibg is a typical pivot encoutered using viral engine of growth companies